- Spearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.
- Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.
- Provide leadership and insights into crafting brand messaging that resonates with the target market.
- Collaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.
- Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.
- Monitor conversion funnels across different touch points and track key business and marketing metrics.
- Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.
- Conduct thorough competitive analysis to identify opportunities within the market landscape.
- Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.
- Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.
- Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.
- In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.
- Strong communication and collaboration abilities, adept at working with diverse teams.
- Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.
- Capability to work autonomously while coordinating with various stakeholders.
- Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.
- Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.
- Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.
- Hybrid Working Model
- We Work right in the CBD
- Motivated Team
- Global Business
- Growth Opportunities
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Marketing Executive - Nambour, Australia - Michael Page Australia
Description
About Our Client
The company is a leading technology platform that provides a wide range of travel and lifestyle services to users. It offers a comprehensive suite of products, including flight and hotel bookings, activities, and other travel-related services, all accessible through its user-friendly app and website. With a focus on innovation and customer satisfaction, the company aims to simplify travel experiences and empower users to explore the world with ease.
Job Description
Job Responsibilities:
Campaign Development & Management
The Successful Applicant
The successful candidate will possess:
What's on Offer
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