Lifecycle Campaign Manager - Melbourne - Rea Group

    Rea Group
    Rea Group Melbourne

    4 days ago

    Default job background
    Description
    Lifecycle & Engagement Team is responsible for developing personalized omni-channel Consumer journeys that engage our audiences at every stage of their property journey and help them take their next step.

    We leverage our Marketing technology Braze and Tealium and work collaboratively with stakeholders to drive business outcomes. This role will focus on driving growth for our financial Services business, experimenting with personalisation of financial experiences in the right point in a realestate.com.au consumer's journey, to help them reach their property goals.

    This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, Financial Services and Consumer Product to prioritise, develop, execute, and measure campaigns and share learnings in cross-functional teams.

    Key Responsibilities:

    • Collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for REA
    • Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns with the goal of proving incremental uplift in engagement and conversion
    • Analyse the performance of campaigns and showcase key learnings and insights within the team and across the business

    Requirements:

    • Tertiary qualification or equivalent in a Marketing discipline
    • 5 years + experience in similar Lifecycle or Marketing roles with the ability to create campaign plans, manage projects and timelines and is confident getting hands on in a Marketing platform
    • Strong attention to detail and passion for creating great consumer experiences
    • Someone technically savvy and strong at all aspects of campaign creation and management – experience with a marketing automation platform, Braze desirable
    • Ability to identify new opportunities, quantify estimated business and customer impact, shape Ideas Into actionable campaign plans through to implementation and post launch analysis
    • Data and results led, experienced in creating testing strategies to increase and measure communication performance
    • Perseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required
    • Creative and experimentation mindset – familiar and experienced in optimisation testing processes, methodology and best practice
    • Has a desire and willingness to help others
    • Work productively in a fast paced and agile environment

    The REA Experience:

    At REA Group, we care deeply about the physical, mental, emotional and financial health of our people. This is a place to learn and grow, and we're committed to your development - both professionally and personally. We offer flexible parental leave, programs to support mental, emotional, financial and physical health & wellbeing, and more.
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