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  • Campaign Manager - Sydney - Optus

    Optus
    Optus Sydney

    2 weeks ago

    optus background
    Description

    **Role Overview**

    We are a business fueled by optimism, unwavering customer focus, and a team of amazing people. We craft our own path through new technology, innovation, and investment.

    As a key member of our team, you will be responsible for managing end-to-end campaign automation to drive data-driven lead generation efforts.

    **Key Responsibilities:**

    • Manage end-to-end campaign automation to drive data-driven lead generation efforts.
    • Leverage and optimize a diverse Martech stack, including Marketo, Salesforce Marketing Cloud, Gong, Sales Loft, and 6Sense, ensuring seamless platform operations.
    • Integrate Martech tools with CRM systems and reporting platforms (e.g., Tableau, Power BI) to enhance campaign performance and reporting.
    • Develop and execute email marketing campaigns, lead nurturing and scoring strategies, audience segmentation, and omnichannel CRM initiatives to expand reach and engagement.
    • Continuously monitor and analyze key performance metrics (e.g., lead volume, conversion rates, opportunities, Gross Adds) across all campaigns and report the performance during monthly BPRs and QBRs.
    • Oversee a team of technical specialists based offshore, ensuring smooth execution of campaigns, reporting, and related tasks.
    • Work closely with Marketing, Digital, GTM, and CVM teams to align campaign strategies with business goals and ensure cohesive execution.

    **Requirements:**

    • Bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field.
    • Extensive experience in campaign management, particularly in B2B email marketing and Martech for the Mid-Market and Enterprise segments.
    • In-depth understanding of CRM systems Salesforce, uCRM, and marketing automation tools Marketo, Salesforce Marketing Cloud.
    • Knowledge of collaborating with cross-functional teams, particularly in Marketing, Digital, GTM, and CVM functions.

    **What We Offer:**

    • Flexible working arrangements, including 3 days in the office and 2 days remote.
    • Inclusive paid parental leave, up to 14 weeks for the primary caregiver.
    • Access to extensive online and facilitator-led learning resources, including an MBA micro-credential via OptusU (University).
    • Employee-led volunteer groups, including Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans, and Yarn Network.
    • Free Optus bus from Macquarie University Metro Station.

    **Our Commitment to Diversity and Inclusion:**

    We value diversity and believe that embracing individual differences strengthens our organization. We strive to create an inclusive and equitable environment where everyone can contribute their best work.


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