Paid media manager - Sydney, Australia - Caraa

Description

Job Title: Paid Digital Buyer Manager

Job Description:

We are a fast growing skincare company looking for an expert in paid digital for skincare companies.

As a Paid Digital Buyer Manager, you will be responsible for developing, implementing, and optimizing digital advertising campaigns globally managing the end to end day to day advertising & budget.

Key Responsibilities:

Campaign Strategy: Develop and execute paid digital advertising strategies aligned with marketing objectives.

Media Buying: Plan, purchase, and manage paid media placements across various platforms, including Google Ads, Facebook, Instagram, and others.

Budget Management: Manage and optimize advertising budgets to maximize ROI and achieve campaign KPIs.

Ad Creative: Collaborate with the creative team to create compelling ad copy and visual assets.

Audience Targeting: Define and refine target audience segments for campaigns and utilize audience insights for better targeting.

Performance Monitoring: Continuously monitor and analyze campaign performance using analytics tools, making data-driven decisions to improve results.

A/B Testing: Conduct A/B tests to optimize ad creative, copy, landing pages, and other campaign elements.

Competitive Analysis: Stay updated on industry trends, competitor strategies, and emerging digital advertising technologies.

Reporting: Prepare regular reports and presentations to communicate campaign performance and insights to stakeholders.

Qualifications:

Bachelor's degree in marketing, advertising, or a related field (Master's degree a plus).

Proven experience in digital advertising and media buying.

Proficiency with ad platforms like Google Ads, Facebook Business Manager, and other digital advertising tools.

Strong analytical skills and the ability to interpret data to drive campaign optimizations.

Excellent communication and collaboration skills.

Certifications in digital marketing and advertising platforms (e.g., Google Ads certification) are a plus.