digital transformation expert - Brisbane - beBeeConversion

    beBeeConversion
    beBeeConversion Brisbane

    2 weeks ago

    Full time

    Job title: CRO Specialist

    Description

    The role of a Conversion Rate Optimisation Specialist is to drive digital customer experiences at scale by owning the conversion rate optimisation and personalisation program across web, online banking and mobile banking.

    About The Role

    This hands-on position requires diagnosing opportunities, forming hypotheses, designing and executing experiments, analysing results, quantifying statistical significance and translating insights into meaningful improvements.

    • Owning the CRO roadmap across digital channels.
    • Designing, building launching and optimising experiments using Adobe Target.
    • Developing clear hypotheses backed by data research customer insight analytics UX UI designers developers stakeholders marketing product owners innovation ideas best practices business impact decisions process improvement strategy data driven decision making.

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