Head of Marketing and Digital Experience - Sydney NSW

Art Gallery of NSW · Reference number · req33 · Occupation · Communications Marketing and Media · Work type · Full-Time · Location · Sydney City · Salary Information · Closing date · 05 March 2026 at 10:00am · Head of Marketing and Digital Experience · Ongoing · Full-time, 35 hou ...

Job description

Art Gallery of NSW

Reference number

req33

Occupation

Communications Marketing and Media

Work type

Full-Time

Location

Sydney City

Salary Information

Closing date

05 March 2026 at 10:00am

Head of Marketing and Digital Experience

• Ongoing
• Full-time, 35 hours per week
• Sydney CBD - The Domain
• Clerk 11/12
• Total Remuneration Package up to $196,556
• Salary Range ($149,739 to $173,174 )

Established in 1871, the Art Gallery of New South Wales is located in Sydney's The Domain adjacent to the Royal Botanic Garden and near the Central Business District, the Gallery acknowledges the original custodians of this land – the Gadigal people.

The Art Gallery attracts around 2 million visitors annually and runs Australia's largest education program with over 90,000 student and teacher visits per year.

With our expanded campus the Art Gallery has a new state-of-the-art building located next to our existing and much-loved building. Providing us with close to double the exhibition space, the expanded Art Gallery enables us to share more art with more people and provide more family, learning and educational programming for all our audiences.

We are seeking diverse, collaborative, supportive and brilliant individuals to work alongside our existing talent and build on our rich history to create an even more inspiring Art Gallery for the future.

For more information about the Gallery and our future, please visit our website

About the Role

Lead and manage the Marketing and Digital Experience team to develop, implement and evaluate marketing and digital strategies that achieve visitation, audience development, artistic, commercial, and brand objectives, ensuring alignment with the Gallery's strategic objectives.

For more information about the role please view the role description and information for applicants or call the nominated contact person listed in the advertisement.

What Technical/Soft Skills you require

• Appropriate tertiary qualification or relevant, equivalent professional experience in Marketing and/or Digital.
• Extensive experience in developing and implementing successful, results-driven marketing strategies and campaigns, including leading creative and conceptual development to achieve measurable outcomes.
• Extensive experience managing complex projects across multiple platforms, including coordinating diverse stakeholders to deliver outcomes on time and within scope

Targeted Questions

• Please provide an example of a marketing, tourism, destination, or brand‑building strategy you have led that delivered a significant measurable outcome (e.g., visitation, revenue, audience growth, digital engagement). In your response, outline the insights that informed the strategy, how you aligned it with organisational priorities, and the results achieved. (300 words)
• Describe a digital initiative or transformation project you have led that improved user experience, digital engagement, or organisational capability. What problem were you addressing, what approach did you take, and what outcomes were achieved? (300 words)
• Please provide an example of a research or insights framework you have developed that improved decision‑making, operational efficiency, or audience understanding. Describe how you embedded this framework across teams or departments and the impact it had on organisational performance. (300 words)
• Describe a time when you led a multidisciplinary team and worked across multiple departments (e.g., exhibitions, curatorial, visitor experience, commercial) to deliver a complex marketing or digital outcome. What was your approach to collaboration, influence, capability building, and ensuring high performance? (300 words)

For your application to be considered

To submit your application online, please provide:

• Your resume (maximum five pages)
• A covering letter addressing the technical/soft skills, as outlined above
• A response to the Targeted questions, in the text box provided in your application form (max 300 words each)

Part of the assessment process may include additional online capability testing, skills testing or work samples in accordance with the Government Sector Employment Act 2013, therefore you may be contacted to participate.

Pre-employment checks are a critical part of our recruitment process and can include reference checks, working with children checks, criminal history checks, medical assessments, as well as various other checks to ensure your suitability for the role. It should be noted that discretion may be granted from the Art Gallery for those with a background check record. This is dependent on the role, its requirements, and the impact it has on the Art Gallery as a whole. A risk assessment will be carried out before a determination is made in this regard. Any criminal record information is kept in the strictest confidence, is not placed on an applicant's personal file, and is destroyed within very strict timeframes.

Our commitment to Diversity, Equity and Inclusion

We are committed to building a diverse, inclusive and flexible workplace and strongly encourage applications from Aboriginal and Torres Strait Islander people, people from diverse cultural and linguistic backgrounds, people who identify as LGBTIQA+, people with a disability and other diversity groups.

We strive to achieve an inclusive and accessible experience for all candidates. If you require any adjustments at any stage of the recruitment process, please reach out to the recruitment team via You can also view our diversity and inclusion strategic framework here.

Enquiries

If you require further details about this role, please contact Lauren Stewart, Executive Assistant at

If you require assistance submitting your application online or require adjustments during the recruitment process, please contact the recruitment team via For more information about adjustments, please visit: Information about adjustments available throughout the recruitment process

Closing date for applications: 10am 5 March 2026 – applications must be lodged electronically. Applications submitted via email will not be accepted.