Marketing Specialist - Vermont, Australia - Ozzie Solutions Pty Ltd

Description

About the Business

Ozzie Solutions PTY LTD is comprised of several smaller business units, including IT hardware sales, VOIP Service Provider, digital marketing agency and data storage solutions. There is a significant overlap between the management of the business units, creating a requirement for centralised management. Our centralised team includes accounts, marketing, programming and Marketing.

Position Details:

Company Name: Ozzie Solutions Pty Ltd

Job title: Marketing Specialist

Salary: $ 75,000 per annum (Plus Super)

Hours: Full-time (38 hours p/w)

Location: Vermont VIC3133

Role:

Identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Responsibility:

· Conducting market research to identify trends, customer needs, and competitor strategies in the computer device industry.

· Creating comprehensive marketing strategies to promote computer devices, including target audience identification, positioning, and messaging.

· Developing and refining the positioning of computer devices in the market to differentiate them from competitors and highlight unique selling points.

· Generating engaging content such as blog posts, social media updates, videos, and infographics to promote computer devices and educate customers about their features and benefits.

· Planning and executing digital marketing campaigns across various channels including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.

· Developing advertising campaigns for computer devices across different mediums such as print, online, and broadcast media.

· Ensuring consistency in brand messaging and imagery across all marketing materials and campaigns related to computer devices.

· Identifying and establishing partnerships or collaborations with other businesses or influencers to expand the reach of computer device marketing efforts.

· Organizing and coordinating events such as product launches, trade shows, and conferences to showcase computer devices and engage with customers and industry professionals.

· Monitoring and analyzing the performance of marketing campaigns for computer devices using metrics such as website traffic, conversion rates, and sales data to optimize future efforts.

· Utilizing CRM software to manage customer interactions and gather insights that can inform marketing strategies and tactics for computer devices.

· Managing the marketing budget allocated for promoting computer devices effectively, ensuring maximum ROI for marketing initiatives.

· Collaborating with internal teams such as product development, sales, and customer support to align marketing efforts with overall business objectives and ensure consistency in messaging.

· Identifying opportunities to expand the company's presence in new geographic regions or market segments for computer devices through targeted marketing initiatives.

· Staying updated on industry trends, emerging technologies, and best practices in marketing to continually improve strategies for promoting computer devices.

Minimum Qualification, Skills and Experience:

Minimum qualification is Bachelor degree or higher with 2 years full-time relevant work experience. At least At least five years of relevant experience may substitute for the formal qualification.

Applicant should possess the following skills:

· Communication and Interpersonal Skills

· Market Research and Analysis

· Project Management and Organizational Abilities

· Strategic Planning and Thinking