- What products should I launch next?
- How can I optimise my product offering?
- What are the ROIs of these potential launches?
- How does the launch impact my competitors?
- Review data for errors and inconsistencies
- Summarise data for the production of tables, charts, and graphs
- Prepare inputs and run forecasting models
- Develop preliminary forecast summaries
- Analyse in-market data
- Analyse study results to draft emails, reports, and presentations
- Prepare initial client correspondence
- Present findings to clients
- Participate in research proposal and design
- Bachelor's Degree holder in Marketing, Economics, Finance or relevant disciplines
- About 2 years of working experience in marketing research or related field.
- A curious and open mind
- Interest in marketing (particularly consumer product marketing) and research
- Excellent attention to detail
- Strong interpersonal skills, including oral and written communication
- Excellent organisation and time-management, and the ability to multitask
- Experience using Microsoft Word, Excel and Powerpoint
- Demonstrated ability to handle highly confidential information with discretion, sensitivity and care
- Experience with consumer marketing, statistics, research techniques, and experimental designs (preferred)
Senior Market Research Analyst - Sydney, Australia - NielsenIQ
Description
Job Description
Be a part of something big. With 40,000+ employees in over 100 countries, NIQ is one of the world's biggest data measurement companies, and we pride ourselves on providing our people with endless possibilities and paths to grow their careers.
Simply put, we do two things at NIQ. We measure performance for our clients and we use analytics to help our clients grow their business. At NIQ, we make a difference by partnering with our clients and using our data to explain what is happening with their brands and what they should do to improve business performance.
At NIQ's Innovation team, we use our data to help our clients answer questions like:
Responsibilities
About You
Curiosity drives your interest in what moves the market. You find potential in percentages. Managing time and deadlines comes naturally to you. You're known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you're always looking for what's next.
As an Innovation Market Research Analyst, you will help multinational FMCG companies across geographies decide how best to innovate their products and optimise their profit.
Qualifications
Additional Information
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.