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  • Optus | Campaign Manager - Sydney - Tideri Jobbörse

    Tideri Jobbörse
    Tideri Jobbörse Sydney

    2 weeks ago

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    Description

    Job Description

    Add expected salary to your profile for insights and set yourself up for success.

    We are a business driven by optimism, customer focus, and a talented team.

    Our approach is proactive – we shape our own future through technology, innovation, and investment. We're a true challenger brand with a challenger spirit.

    Your key responsibilities will include:

    • Managing end-to-end campaign automation to drive data-driven lead generation efforts.
    • Leveraging and optimizing a diverse Martech stack, including Marketo, Salesforce Marketing Cloud, Gong, Sales Loft, and 6Sense, to ensure seamless platform operations.
    • Developing and executing email marketing campaigns, lead nurturing and scoring strategies, audience segmentation, and omnichannel CRM initiatives to expand reach and engagement.
    • Continuously monitoring and analyzing key performance metrics (e.g., lead volume, conversion rates, opportunities, Gross Adds) across all campaigns and reporting the performance during monthly BPRs and QBRs.
    • Overseeing a team of technical specialists based offshore, ensuring smooth execution of campaigns, reporting, and related tasks.
    • Collaborating closely with Marketing, Digital, GTM, and CVM teams to align campaign strategies with business goals and ensure cohesive execution.

    To be successful in this role, you'll need:

    • A Bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field.
    • Extensive experience in campaign management, particularly in B2B email marketing and Martech for the Mid-Market and Enterprise segments.
    • An in-depth understanding of CRM systems (Salesforce, uCRM) and marketing automation tools (Marketo, Salesforce Marketing Cloud).
    • Knowledge of collaborating with cross-functional teams, particularly in Marketing, Digital, GTM, and CVM functions.

    What We Offer

    At Optus, we value individuality and diversity. We offer an inclusive work environment that supports flexible working arrangements, parental leave, and access to learning resources.

    Some of the benefits we provide include:

    • Flexible working hours with 3 days in the office and 2 days remote.
    • Inclusive paid parental leave, up to 14 weeks for the primary caregiver.
    • Access to resources, webinars, and support via the 'Parents at Work portal.'
    • A range of learning opportunities, including online courses and MBA micro-credentials via OptusU.
    • The chance to connect with colleagues through employee-led volunteer groups.
    • Free Optus bus transportation from Macquarie University Metro Station.

    Our Culture

    Curious about our culture? Take a look behind the scenes by searching #OptusLife on LinkedIn.

    At Optus, we believe in creating a better, more connected future for Australia. Our focus is on investing in our people, communities, networks, and a sustainable future.


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