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  • Lifecycle Campaign Manager - Melbourne - Rea Group

    Rea Group
    Rea Group Melbourne

    3 weeks ago

    Default job background
    Description

    We are REAREA Group, a leading global digital business specialising in property. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a company with bold and ambitious goals. We are changing the way the world experiences property.

    No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.

    Job Role:

    The Lifecycle & Engagement team is responsible for developing personalised omni-channel Consumer journeys that engage our audiences at every stage of their property journey and help them take their next step. We leverage our Marketing technology Braze and Tealium and work collaboratively with stakeholders to drive business outcomes.

    About the Role:

    This role will focus on driving growth for our financial Services business, experimenting with personalisation of financial experiences in the right point in a realestate.com.au consumer's journey, to help them reach their property goals. This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, Financial Services and Consumer Product to prioritise, develop, execute, and measure campaigns and share learnings in cross-functional teams.

    Your Responsibilities:

    • Collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI
    • Develop and execute on a robust optimisation testing stream with continual testing and improvements
    • Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze
    • Analyse the performance of campaigns and showcase key learnings and insights within the team and across the business

    About You:

    • Tertiary qualification or equivalent in a Marketing discipline
    • 5 years + experience in similar Lifecycle or Marketing roles with the ability to create campaign plans, manage projects and timelines and is confident getting hands on in a Marketing platform
    • Strong attention to detail and passion for creating great consumer experiences

    Why Work with Us:

    The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development – both professionally and personally. Your experience with us is something we take seriously. We offer flexible parental leave, programs to support mental, emotional, financial and physical health & wellbeing, and more.


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