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    • Crm Manager - Melbourne - Betfair

    Betfair
    Betfair Melbourne

    1 month ago

    Default job background
    Description

    Direct Marketing & CRM Manager

    We are looking for a highly skilled and experienced CRM Manager to lead the successful management of our customer contact and treatment strategies across all marketing channels.

    The ideal candidate will have strong expertise with Braze, knowledge of digital marketing trends, and analytical skills to generate insights from campaign data.

    Key Responsibilities:

    • Optimise customer communication touchpoints to streamline onboarding, reduce dormancy, enhance engagement and maximise promotional efficiency
    • Lead the business through its new journey on the Braze platform
    • Provide thought and strategy leadership to the Betfair marketing team
    • Support business customer retention projects in close collaboration with the Retention team
    • Oversight of annual & monthly customer marketing budget
    • Manage performance, workload and prioritisation of all Lifecycle team members

    Requirements:

    • Rewlevant tertiary qualification and experience in a similar role
    • Strong expertise with Braze and knowledge of digital marketing trends
    • Strong analytical skills and ability to generate insights from campaign data
    • Budget management experience
    • Proficiency in Microsoft Office core applications including Word, Excel, and Outlook
    • Intellectual curiosity, a proactive mindset, and a team-player attitude

    What We Offer:

    • Incredibly flexible working arrangements
    • Tailored leave options – competitive parental leave, cultural leave swap, volunteer leave, study leave etc.
    • Genuine focus on personal and professional development - including a combination of incredible internal Leadership Development Programs, peer-to-peer learning, and self-chosen learning opportunities
    • Up to $2000 per year for you to choose how you spend through our much-loved BestYou program
    • Ongoing commitment to Diversity and Inclusion
    • Supportive wellbeing initiatives including access to our Employee Assistance Program
    • Dedicated internal events team focused on bringing a mix of educational, social, celebratory, and philanthropic activities
    • Generous bonus scheme – if we win, you win

    About Us:

    We pride ourselves on fostering an environment where all employees feel welcome and included. We encourage people of all walks of life, abilities, and backgrounds to apply. We are proudly a WORK180 endorsed employer for women.

    Salary: $120,000 - $150,000 per annum

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