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  • Marketing & Campaign Manager - Country Road - Melbourne - Country Road Group

    Country Road Group
    Country Road Group Melbourne

    3 weeks ago

    country road group background
    Description

    We are seeking driven and passionate brand ambassadors to contribute to our team's performance. Dedicated, fashion-forward individuals who share our vision will excel in this role.

    Job Summary

    The Marketing & Campaign Manager will lead the planning, development, and execution of brand campaigns and consumer promotions, ensuring alignment with brand strategy and brand positioning.

    Key Accountabilities

    • Lead, develop and execute all Country Road campaigns (product and brand) including marketing briefs, campaign summary, creative production, media planning across all above the line channels.
    • Manage external media agencies for effective media buying and maintain a core media plan to track spend.
    • Oversee strategic partnerships, local area marketing initiatives, and content creation while utilizing customer insights to continuously improve marketing spend effectiveness.

    Requirements

    • A degree in marketing, business administration, communications, or a related field.
    • Proven experience in a similar role, preferably within the retail industry, managing brand comms, advertising, above the line media, partnerships, and consumer insights.
    • Exemplary understanding and knowledge of media planning and buying.

    About Us

    COUNTRY ROAD GROUP is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.

    $85,000 - $110,000 per annum, depending on experience


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