data driven insights professional - Victoria - beBeeDigitalPerformance

    beBeeDigitalPerformance
    beBeeDigitalPerformance Victoria

    2 weeks ago

    Job title: Digital Analyst

    Description

    Job Description:


    We are seeking a skilled Digital Performance Specialist to join our team. As a Digital Performance Specialist, you will play a key role in driving business growth through data-driven insights and recommendations.



    About the Role:


    • You will be responsible for analyzing customer behavior and preferences across digital channels, identifying opportunities for improvement and optimizing marketing strategies accordingly.
    • You will work closely with cross-functional teams to develop and implement measurement strategies, deliver actionable insights and drive decision-making.


    Required Skills & Qualifications:


    About You:


    The ideal candidate should have experience working with digital analytics tools, preferably Adobe Analytics. You should possess strong analytical skills, attention to detail and excellent communication skills.
    You also need:
    * Strong understanding of data engineering principles
    * Proficiency in manipulating raw data using SQL
    * Experience developing dashboards using Power BI or similar tools

    Your Expertise:

    The successful candidate must demonstrate expertise in A/B testing personalizations across different touchpoints. They must possess deep knowledge of channel attribution models as well as hands-on experience refining them when necessary. Finally they would be perfect if you had basic knowledge of audience matching techniques tailored exactly towards an organisation’s needs..

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