Head of Marketing Acquisition - Melbourne

Only for registered members Melbourne, Australia

1 day ago

Default job background
We are partnering with a leading Australian financial services organisation seeking an experienced Acquisition Marketing Leader to drive new customer growth across its payments portfolio. · This is a strategic and hands on leadership role focused on delivering measurable commerci ...
Job description

We are partnering with a leading Australian financial services organisation seeking an experienced Acquisition Marketing Leader to drive new customer growth across its payments portfolio.


This is a strategic and hands on leadership role focused on delivering measurable commercial outcomes through digital and above the line acquisition strategies.

You will work closely with product leaders, analytics, technology, and agency partners to define acquisition goals, optimise performance, and ensure disciplined budget management.

Key Responsibilities
Design and execute digital and above the line acquisition strategies aligned to product and commercial targets
Lead integrated campaigns across paid media, brand channels, and performance marketing
Align closely with product leaders to define goals, metrics, and commercial outcomes
Drive continuous optimisation through campaign analysis, testing frameworks, and performance tracking
Partner with data and analytics teams to improve targeting, segmentation, and conversion performance
Manage external media and creative agencies, including contracts, KPIs, and performance outcomes
Plan, allocate, and monitor acquisition budgets to ensure ROI and spend efficiency
Lead and develop a high performing acquisition marketing team
Foster a data led, performance driven marketing culture
Support partner led promotional initiatives within the payments ecosystem

About You
Proven track record leading direct acquisition marketing in financial services or another regulated industry
Strong experience across digital media, performance marketing, and above the line campaigns
Demonstrated success delivering measurable customer growth outcomes
Experience managing agencies and complex stakeholder environments
Strong commercial acumen with clear ownership of ROI and budget discipline
Experience leading and developing marketing teams

Desirable
Exposure to payments, cards, or consumer finance
Experience supporting partner led campaigns


If you are a results driven acquisition leader ready to drive growth in a dynamic payments environment, we would love to speak with you.



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