Biddable Analyst - Macquarie Park, Australia - NCS Group

    NCS Group
    NCS Group Macquarie Park, Australia

    2 weeks ago

    NCS Group background
    Description

    It starts with YES

    At Optus, we have an ambitious goal to be Australia's most loved everyday brand.

    As our Biddable Analyst, you're responsible for developing driving biddable media strategies across various platforms, driving performance contributions to overall business objectives. This role involves campaign management, vendor coordination, audience targeting, and collaboration with cross-functional teams.

    This role offers the opportunity to lead campaigns in a dynamic environment and supply to the organisation's growth.

    This collaborative effort will involve working closely with colleagues in Digital Marketing, Product Marketing, and Marketing Communications teams, as well as external vendors such as creative agencies. By aligning your efforts with the overarching Digital Marketing strategy, you will play a crucial role in getting results and achieving campaign objectives.

    Your ability to communicate optimally with team members and external partners will be critical in ensuring the flawless execution of campaigns and the delivery of impactful results. Furthermore, your attention to detail and organisational skills will chip in to the accuracy and efficiency of campaign implementation and reporting processes.

    Your skills to pay the bills

  • The ideal candidate has experience in biddable media management, strong analytical skills, and excellent communication abilities
  • Experience in handling sophisticated bid strategies and in biddable media platforms, Google Ads, Facebook Ads Manager, DV (Display & Video ), LinkedIn Ads, Twitter Ads, and other relevant platforms.
  • Strong analytical skills to interpret campaign data, identify trends, and derive actionable insights. Knowledge of data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Proficiency in strategically allocating campaign budgets across various channels and platforms to achieve maximum reach and impact within allocated budgets.
  • Ability to visualise campaign data effectively using data visualisation tools such as Tableau, & Google Data Studio, to build insightful dashboards and reports.
  • Collaborate with partners to understand their needs and objectives, ensuring alignment with campaign strategies and goals.
  • Perks we love at Optus

  • Competitive salary and performance incentives
  • Discounts to Optus products and services, and to over retailers Australia-wide
  • Training, mentoring and development opportunities (ask us about OptusU)
  • Up to five days of Volunteer Leave per year
  • A "connected" day for you to use to connect to something you are passionate about
  • Hybrid ways of working
  • Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
  • Sydney Campus; 20mins from CBD via our Optus bus. Our Metro Connect service connecting you to and from Macquarie University Metro Station to Optus Campus every 6-8 minutes, morning and afternoon
  • Keen to see what it's really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes

    #LI-TJ1