Head Of Gaming And Esports - Haymarket, Australia - Gatedtalent - Connecting Top Executive Search Firms And Executives

Description

A recruiter is seeking aHead of Gaming & Esportsto be responsible for strategically leveraging opportunities to cement a Drink brand in Gaming and e Sports in Australia.

The mission is to build the leading global beverage and media brand that gives wings to people and ideas.

The Head of Gaming is responsible for supporting and developing this vision with an Australian strategy delivery positive brand association and driving brand and can love through a rich marketing and sales mix of activity.

RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:

Expand allMANAGE 360 GAMING MARKETING PLANOverall responsibility for Australian Gaming & Esports program, developing & delivering successful gaming marketing plans in line with sports marketing & business objectives with cross functional team members, managing one full-time direct report fostering their development, and maintaining a strong talent pipeline.

LEAD MAJOR GAMING EVENTS PROGRAMThe position requires the creation of innovative & unique scalable gaming events, developing strategic concepts for different consumer groups, and ensuring premium event experiences that align with the brand.

Acquiring commercial partnerships and maximizing the local impact of events in Australia through global partnerships.

MANAGE BRANDED GAMING PLAYER PORTFOLIOThe role involves creating and managing a portfolio of professional branded gamers and opinion leaders who align with the brand's values.

Responsibilities include identifying and selecting players, setting annual targets, developing marketing plans, leveraging impact in media and content, and collaborating to create projects and marketing activity.

LEAD CROSS FUNCTIONAL GAMING MARKETING AND SALES CAMPAIGNSMaximise gaming 360 impact across marketing and sales mix with a cross-functional team that create, develop and implement gaming-related in-store & digital opportunities that enhance trade-marketing activations for customers and support new business initiatives.

CREATE AND IMPLEMENT INNOVATIVE ANNUAL GAMING BUSINESS PLANBuild & implement an innovative annual business plan that aligns with local gaming audience trends to meet marketing objectives & in harmony with global guidelines.

The focus is on the Australian gaming community, with a view to maximize consumer impact using a holistic marketing and sales approach with the Media Network & Brand departments.

Related to this positionEXPERIENCEYour areas of knowledge and expertisethat matter most for this role:

Minimum 4 years experience in the gaming marketing industryExtensive knowledge of Australian gaming and Esports landscapeExperience in acquiring & strengthening commercial partnershipsExperience working cross functionally & leading major events & project teamsExperience in managing professional gamers / talent to leverage ROI & meet business objectives.

Travel 20-30%WHERE YOU'LL BE BASEDSydney New South Wales, Australia#JPKR#J-18808-Ljbffr