Position: Lifecycle Campaign Manager - Melbourne - REA Group Ltd.

    REA Group Ltd.
    REA Group Ltd. Melbourne

    1 day ago

    Default job background
    Full time
    Description

    At REA Group, we're not just a digital business - we're a leader in property services.

    We've grown from humble beginnings in Melbourne's east to become a global force, driven by bold ambitions and a passion for innovation.

    Our culture is built on high performance and care, with a focus on delivering exceptional consumer experiences that make a real impact.

    Where the team fits in:

    The Lifecycle & Engagement team is responsible for crafting personalized omni-channel journeys that engage our audiences throughout their property journey.

    We leverage our Marketing technology Braze and Tealium, working collaboratively with stakeholders to drive business outcomes.

    This role will focus on driving growth for our financial Services business, experimenting with personalization of financial experiences at key points in a realestate.com.au consumer's journey.

    The goal is to help consumers reach their property goals through targeted and relevant communication.

    Key responsibilities:

    • Collaborate with stakeholders to define and prioritize new opportunities, balancing consumer relevance and maximizing ROI for REA.
    • Develop expertise in lifecycle communications and provide support to other teams looking to evolve their experiences.
    • Use data and insights to develop campaign concepts in collaboration with UX designers.
    • Design and execute personalized messaging and communication strategies that build an end-to-end journey of consumer-led experiences.
    • Develop and optimize testing streams within Braze channels, canvases, and campaigns to prove incremental uplift in engagement and conversion.
    • Manage audience targeting, monitoring counts, campaign proofing, testing, and launching within Braze.
    • Analyze campaign performance and showcase key learnings and insights within the team and across the business.

    Requirements:

    • Tertiary qualification or equivalent in Marketing discipline.
    • 5+ years experience in similar Lifecycle or Marketing roles, with the ability to create campaign plans, manage projects, and timelines.
    • Strong attention to detail and passion for creating great consumer experiences.
    • Technical savvy with experience in marketing automation platforms, such as Braze.
    • Data-driven approach, with experience in creating testing strategies to increase and measure communication performance.

    What we offer:

    • A hybrid and flexible work environment.
    • Flexible parental leave offering for primary and secondary carers.
    • Wellness programs to support mental, emotional, financial, and physical health & wellbeing.

    Diversity, Equity, and Inclusion:

    We are committed to providing a working environment that values diversity, equity, and inclusion. We believe diverse teams are critical to our success and driving new business opportunities.

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