Marketing Content Specialist - Sydney, Australia - BizCover Pty

Description

You haven't heard of us?
We dominate the SME business insurance market by having an online platform that makes comparing and buying business insurance a super easy process. Not to toot our own horn but we have been recognized in Deloittes fast 50 companies as one of the fastest growing technology companies and Westpac's top 20 businesses of tomorrow - #killingit

This is a unique opportunity for someone who loves content creation, story-telling and writing. If you're obsessed with making complex topics easy to understand, enjoy doing interviews, researching and love to write, this role has your name on it You will be responsible for creating and writing compelling and impactful content to support offline and online activity across multiple channels for the BizCover business, including our partner and broker channels and BizInsure (USA).

Your day to day -

Planning and Analysis

• In conjunction with the content and digital team plan the annual content strategy.
• Develop and execute new content initiatives via analysis of industry and competitor content.

Creation and content management

Research, develop and write compelling and impactful branded content (in line with brand vision and guidelines), including:

• Website copy
• SEM Landing pages
• Blogs and News articles
• Editorial / Advertorial
• Video scripts
• Social media copywriting
• Case studies, whitepapers, and eBooks
• Partner & advertising content
• Ensure content is optimised for SEO
• Manage our BizWitty guest blog site acting as editor and publisher

PR Management

• Support the development of releases, including the writing of press and media releases, monitor media alerts, distribution and pitching of stories to publications & other content distribution platforms – including our own.
• Deliver customer and subject matter expert interviews as required (e.g. online, in-person and via questionnaires) to profile our brands as the go-to business insurance solution in market.
• Establish connections with leading industry publications when required.
• Manage our News and Views hub "BizTalks" to ensure our four content pillars (news, leadership, partners and awards) are updated.
• Manage external award submissions and nominations
• Business/Marketing, PR/Communications degree is ideal.
• 5 years' experience in Financial services/insurance and/or the SME sector
• Experience working with CMS - WordPress is preferred.
• Understanding of SEO best practice
• Excellent written and verbal communication skills
• Experience and passion to interview
• Impeccable spelling and grammar
• Great research and learning skills
• Eye for detail and a passion for perfection
• Proven ability to deliver to timelines
• Highly developed interpersonal skills
• Positive attitude and willingness to learn
• Can Do attitude
• Attractive salary package with bonus potential
• Fruit bowls and breakfast
• Flexible working environment - 3 days from home, 2 days from the office based in Townhall
• Team/company events
• Games area with Table tennis, Sofas, Xbox, chess
• Casual dress code
• Growing company with huge progression opportunities

What Kind of Person Works Well in our Company
Diversity of employees makes for a creative and fun workplace. BizCover is a melting pot of cultures and personalities, but to constantly strive to be the best we can, we look for people who are –
Customer Fanatics - noun: a person who delivers a first class customer experience every time
Drumbeaters - noun: a person who enthusiastically celebrates and supports their team mates and the business
Finishers - noun: a person you can trust to get it done
Advancer - noun: a person who always wants do better