Digital Content Lead - Melbourne - Tra

    Tra
    Tra Melbourne

    2 days ago

    Description

    Digital Content Lead

    We're seeking an exceptional digital content lead who can elevate our Australian voice across search environments.


    Key Responsibilities:

    • Developing and executing our search strategy to enhance visibility on Google and AI-driven search platforms.
    • Collaborating with the content team to write, edit, and publish engaging digital content that aligns with our brand tone and inclusive voice.
    • Owning TRA's SEO efforts to ensure discoverability across various channels.

    About You:

    • 3+ years' experience in digital content creation or marketing
    • Strong understanding of SEO principles (Semrush) and curiosity about AI-driven search methods

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