Strategy Director - Melbourne, Australia - Advertising Industry Careers
Description
Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, i Prospect and Merkle, each with deep specialisms.
Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world.
Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the 1 media agency in the world.
With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.
We are now excited to invite applications for the role of Strategy Director with our awesome team in Carat Melbourne.
The role:
As the Strategy Director , you will be responsible for designing actionable communications strategies in collaboration with any internal/external agency partners, and for providing tangible direction that brings the strategic direction to life in media, acting as a guardian for ensuring that strategic thinking is reflected in tangible campaign outcomes.
As a senior discipline contributor, you are expected to have a high level of competency in communications strategy development, to be versed in media connections planning, and to have a strong grasp of the media planning and buying landscape.
Core responsibilities:
Drive the core functions of the strategic discipline: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping, insight & strategic territory identification, comms architecture design, media platform & principle development, topline media channel selection & orchestration, measurement framework development Position yourself as a valued member of the client team across your assigned client portfolio, balanced with the ability to focus on core accountabilities as a specialist resource Play an active role in identifying the local 'big bet briefs' that present opportunity to deploy the DFP strategic process or the potential for award worthy work Be the champion of the client's target audience; actively delivering to Carat's Designing For People Proposition A bit about you: Have a strong understanding of the capabilities of both industry and proprietary tools and systems used within dentsu, able to guide junior team members on the outcomes they can support To integrate and collaborate across an end to end response to brief to ensure the strategic direction is reflected in tangible campaign outcomes Able to foster positive and productive ways of working with agency peers across assigned clients To identify and proactively manage the appropriate engagement from senior team members across the client portfolio, predominantly this will be for new stakeholder introductions, and tier 1 briefings and responses An optimistic attitude, able to positively and proactively contribute to the shape of the discipline, team and agency in a fast-moving industry.
What's in it for you:
Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way Career Development and Learning & Development opportunities, including access to our global online dentsu University Become a champion for meaningful progress: Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so.
For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities.