SEO Manager - Sydney, Australia - SafetyCulture

Description

SafetyCulture is a customer and product led SaaS company with the purpose of helping frontline teams get better every day.

We are building a mobile-first operations platform that gives workers a voice, and leaders visibility, to make better decisions in the workplace every day. Our mission is to unite teams to become a force for improvement in any organisation.

Headquartered in Sydney, SafetyCulture has six offices around the world and over 70,000 customers.

As part of our mission to make the workplace safer we have recognised our customers often need products or services to help them resolve issues and reduce risks in the workplace. This can be as simple as needing to order more masks to protect employees or as complex as a multi-disciplinary audit of a work environment. These actions are identified in our SafetyCulture app and the mission of the Marketplace team is to make it faster, cheaper and easier for our customers to complete these actions and have a safe work environment.

Own your metics and work closely with cross functional teams to bring your inspiring ideas to life. This is a greenfields opportunity and you have the opportunity to meaningfully contribute to the growth of one of Australia's most successful technology companies. We're investing our resources into creating and shaping a better workplace for all. We are growing fast and looking for talented, self-motivated people that value collaboration, growth and learning to join our team.

As part of our growth strategy, we are seeking a talented SEO Manager to join our team and lead SEO optimisation initiatives. This role reports into the head of digital acquisition and it is pivotal in driving return on ad spend (ROAS) and acquiring high-quality customers through technical and content optimisation activities.

• You have experience leading SEO strategy for high-volume products in a high growth D2C and B2B environment; across products and web apps to increase organic search traffic and improve search engine rankings.
• Experience with strategic development and management of new and existing initiatives that will drive organic traffic, conversion, revenue growth, and profitability within the SEO program.
• Experience with performing in-depth data analysis of Google Analytics, Search Console, SEMRUSH, AHREFS and other analytic tools to develop and recommend SEO strategies.
• Experience with website CMS platforms (e.g., contentful), datafeed platforms (e.g. datafeed watch), GMC and basic HTML/CSS knowledge.
• Conduct competitor analysis and benchmarking to identify gaps and opportunities.
• A substantial understanding of technical SEO factors for large eCommerce sites such as site architecture, load speed impact, discoverability, canonicalization and redirects, internal linking, schema, dynamic content, UI / UX, and site audit.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Able to demonstrate SafetyCulture values (Think Customer, Open Honest Always, Better as a Team, Be Bold, Bring Action).

• Conduct keyword research to identify high-potential keywords and topics relevant to our target audience and products.
• Optimize website content, including product pages, category pages, and blog posts, for targeted keywords and user intent.
• Collaborate with cross-functional teams, including content creators, developers, and designers, to ensure SEO best practices are integrated into website development and content creation processes.
• Perform technical SEO audits and identify opportunities for website optimization, including site structure, URL structure, site speed, and mobile optimization.
• Monitor and analyze website performance using SEO tools and analytics platforms to track key metrics, identify trends, and make data-driven recommendations for continuous improvement.
• Stay up-to-date with the latest industry trends, algorithm updates, and SEO best practices, and proactively recommend strategies to adapt to changes in the search landscape.
• Provide regular reporting and insights on SEO performance, including traffic, rankings, and conversions, to stakeholders and senior management.
• Be flexible and ensure to always prioritize business impact when driving SEO initiatives.

• Equity with high growth potential, and a competitive salary
• Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
• Access to professional and personal training and development opportunities
• Hackathons, Workshops, Lunch & Learns
• We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies

• In-house Culinary Crew serving up daily breakfast, lunch and snacks
• Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
• Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
• Quarterly celebrations and team events, including the annual Shiplt global offsite
• On-site gym, table tennis, board games, books library, and pet-friendly offices

We're committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we've built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK.

Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you

You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.

To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.