Website and Digital Content Adviser - City of Darebin, Australia - Darebin City Council

Description

At Darebin, diversity, equity, and inclusion are at the core of how we work. Our commitment to these values is unwavering, they are central to ourmission,to our impact and to help us better serve our community. We know that having varied perspectives and lived experiences helps generate better ideas to enable a diverse, inclusive and connected community.

Darebin encourages applications from candidates of all backgrounds, including Aboriginal and Torres Strait Islander peoples and people of colour. We value people of all abilities and diversity of culture, faith, gender identity and sexual orientation. We welcome unique contributions and perspectives of all people to ensure our workforce is representative of the communities we work with and live in.

About Darebin City Council
Located in Melbourne's northern suburbs, Darebin City Council is home to one of the largest, most diverse communities in terms of culture, language, religion, socio-economic background, occupation, and housing needs. The city has one of the largest populations of Aboriginal and Torres Strait Islander residents in metropolitan Melbourne. Our Vision is for a community that works together to advance community life.

About the Role
As a Website and Digital Content Adviser, you will ensure our council's digital platforms are efficient, accessible, and user-friendly. Your responsibilities include:

1. Ensure Council websites are managed in an efficient and supportive manner

• 3 x daily checks of website approvals, ensuring content is in line with AA Accessibility standards, quality control checked, functional and in line with style guidelines.

• Ensuring the website enquiry inbox is monitored an actioned for more complex requests from stakeholders

• Providing any additional training, support or guidance for users

2. Supporting ongoing improvement of website content to improve UX and SEO

• Delivering ongoing improvement with quality assurance and improving our Accessibility rating with the support of tools such as Monsido, agency reporting and global best practice trends

• Facilitating exercises such as IA reviews, functionality requests and other website related requests

• Partnering with stakeholders and content owners to review, approve and update their existing website content, ensuring a focus on improving accessibility, readability and practical functionality

• Delivering recommendations on SEM activity to complement the organisation's digital marketing activities and objectives

3. Providing best practice advice on website management, and developing and campaigning suitable guides, strategies, policies and procedures to ensure clarity and consistency

4. Providing effective and practical support, expertise and knowledge Partnering with IT to deliver functionality and integrated tools where required, and supporting the communications, marketing, digital, IT, internal comms and other teams and functions across the organisation.

5. Proactively delivering training and support to stakeholders and teams Fostering an environment of ongoing skills improvement across the website author base and encouraging growth in digital competencies across the organisation
6. Supporting the management of digital assets such as Google Places, Google Maps and other third-party platforms such as QR Code generators, Open Forms etc.
7. Support the digital and communications teams in other areas such as social media management, monitoring, scheduling and content creation.
8. Other duties as directed within the skills and capabilities of a position at this level.

Skills & Experience

Experience:

• Experience in the creation of website content in line with Accessibility standards (AA)

• High level skill in delivering SEO and optimised content

• High level of skill in delivering digital elements of marketing campaigns such as tracking pixels and in-depth performance reporting

• High level of stakeholder engagement and agency management experience

• High level of experience developing policies, procedures and guides

• High level of experience providing training and support materials

• High level of personal organisation and an understanding of low-level project management

• Experience in working in a complex organisation

• Demonstrated understanding of best practice in website management, digital content development, communications and digital marketing

• Experience in working in a multidisciplinary team and across multiple projects

• Deep understanding of different learning styles and methods of facilitating website upskilling

Software and website

• Publish, monitor and provide strategic advice on web content
• Produce meaningful reporting and insights

• Support authoring network through quality control and training program

• OpenCities CMS experience is a plus, but not essential

• Hootsuite experience is a plus but not essential

• Google places and Google Analytics experience

• Experience managing workload through Trello, ASANA, Planner or other PM tools

Personal management skills:

• Skills in managing time, setting priorities, planning and organising one's own work

• High level of communication skills to both stakeholders, management and peers

Culture
As a progressive leader in Local Government, Darebin City Council is passionate about social inclusion, sustainability, engagement and service excellence. We are proud of the diversity of our workforce and recognise the strength this provides in meeting the needs of the community we serve. We are committed to upholding a positive and supportive work environment that values the contribution of all employees and treats all employees with dignity and respect.

Benefits
We offer a range of benefits to our employees including opportunities for personal and professional development, flexible work practices, Employee Assistance Program, recognition and reward program - Appreciate Great and a variety of generous paid and unpaid leave options.

How to Apply
If this sounds like the right opportunity for you, please submit your application including a resume, and those who wish to address the Key Selection Criteria in the Position Description may do so in their cover letter.

We're also happy to adjust our recruitment process to support your accessibility needs.

Contact Ness Flett, Senior Digital Adviser on for a confidential discussion.

Applications close on 10 May at 11.30pm.

Darebin is committed to providing a safe working environment that embraces and values child safety, and thorough 'Safety Screening' processes apply.

To work at Darebin City Council, you will be required to supply proof of work rights, a Victorian Employee Working with Children Check and comply with Child Safety standards. All employees are required to undertake an Australian Criminal History Check and may be required to complete a Functional Health Assessment.

Council requires all employees to be fully vaccinated against COVID-19 as outlined in the Staff Covid-19 Vaccination Policy.

• Start your application by clicking the "begin" button.

Darebin City Council acknowledges the Wurundjeri people as the traditional owners and custodians of this land and pays respect to their Elders past and present.