Social Media Manager - Melbourne - Easygo

    Easygo
    Easygo Melbourne

    1 week ago

    Default job background
    Description

    Lead our social media strategies and bring Stake to life across multiple platforms

    What's in it for you?

    We're looking for an experienced and strategic Social Media Manager to join our Marketing team and take Stake to the next level This is an exciting opportunity to step into a leadership role, managing a talented team of designers, content creators, and channel specialists.

    This is your chance to grow our social media presence across multiple platforms, driving brand awareness and engagement. You'll have the freedom to create and implement innovative strategies that make a real impact.

    Your role with us:

    As our Social Media Manager, you'll oversee the development and execution of social strategies that elevate our brand and connect with audiences in meaningful ways. You'll lead content creation, optimize performance, and drive impactful campaigns across all social channels. Managing a team, you'll ensure that the content we produce is cohesive, high-quality, and aligns with our brand's vision. With a data-driven mindset, you'll track performance and continuously refine strategies to maximize engagement. Your leadership will help shape our social media presence, keeping us at the forefront of trends while driving long-term brand growth.

    Who are we?

    At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

    Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 300+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

    What you will do:

    • Develop and execute a comprehensive social media strategy aligned with overall marketing goals.
    • Plan and manage the social media content calendar, ensuring a consistent brand voice and timely content across channels (X, Instagram, Facebook, YouTube, etc.).
    • Oversee and contribute to content creation, working closely with designers, copywriters, and content creators to produce engaging multimedia content tailored to each platform.
    • Identify and implement creative ideas that leverage trends, seasonal events, and brand campaigns to drive audience engagement.

    Team Management

    • Lead and manage a team of social media designers, content creators, and channel specialists, providing direction, feedback, and professional development opportunities.
    • Ensure team output aligns with brand standards, and encourage creativity, collaboration, and consistency across all social media channels.

    Performance Analysis & Optimisation

    • Monitor social media performance using analytics tools, delivering reports on KPIs such as engagement, reach, and conversions.
    • Use data insights to refine content strategies, test new formats, and continuously improve results.

    Trend Monitoring & Competitive Analysis

    • Stay updated on social media trends, new features, and competitor activities to ensure our brand remains competitive and innovative.
    • Apply best practices in platform algorithms, user behaviour, and visual trends to inform content strategy and audience engagement.

    What you will bring:

    • Bachelor's degree in Marketing, Communications, or a related field
    • 3+ years of experience in social media management, preferably in a fast-paced environment
    • Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
    • Strong understanding of social media best practices, audience engagement strategies, and content trends
    • Excellent leadership, communication, and organisational skills

    Bonus points if you also have:

    • Sports & Gambling knowledge advantageous
    • Cryptocurrency knowledge would be advantageous
    • Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom

    Some of the perks of working for us:

    • EAP access for you and your family
    • Access to over 9,000 courses across our Learning and Development Platform
    • Two full-time barista's who will make your daily coffee, tea or fresh juice
    • Daily catered breakfast
    • Massage Wednesdays - we get professionals to do this
    • Team lunches and happy hour in the office from 4pm on Fridays
    • Fun office environment with pool tables, table tennis and all your favourite gaming consoles
    • Help yourself drinks fridges and snack shelves

    We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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