Brand & Campaigns Manager - Sydney, Australia - Turo

Description

Turo is the world's largest car sharing marketplace where you can book the perfect car for wherever you're going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

About the team:

We're seeking an ambitious and strategic individual to be Brand and Campaigns Manager for Turo Australia, where you'll play a pivotal role in growing brand awareness, building brand salience, and driving product education. Reporting to the Director of Marketing and Partnerships, this is a dynamic and fast paced role with a high degree of ownership. You'll work cross functionally with our design, CRM, host, and growth marketing teams to get things done.

What you'll do:

• Develop a rich set of insights through primary market research that will help us understand our guest community better. By acting as an objective truth-seeker, you'll get to the heart of Turo's customers, challenge assumptions, and provide data-driven recommendations to build great marketing communications, and ultimately grow Turo's business in Australia.
• Maximise our PR and influencer agency relationships: you'll set the strategy and drive the day to day execution of our agency partners, holding them to a high degree of accountability. You're constantly seeking to optimise agency resources to achieve our marketing objectives.
• Orchestrate seasonal campaigns: work with cross functional teams to deliver seasonal campaigns that are tied to key cultural and travel moments throughout the year.
• Maintain a detailed marketing calendar of events and effectively project manage all the moving pieces to ensure our campaigns are executed flawlessly.
• Understand cultural moments and how to leverage them to increase the brand's narrative.
• Coordinate and develop impactful brand activations, cultural marketing campaigns, and brand marketing campaigns that grow brand awareness and build brand salience of Turo in Australia.
• Manage multiple work streams, work under pressure to deadlines, own decisions, manage big budgets and communicate clearly at every level through the business.

Your Profile:

• 5+ years of relevant brand management experience.
• Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
• A "builder" personality: You're biased toward action, a phenomenal collaborator and expert simplifier. You never stop pushing towards clarity and delivery.
• Driven: You never hesitate to roll up your sleeves and seek something hands-on, you persevere when others fall away.
• Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns.
• Strategic mindset to translate insights into marketing priorities.
• Highly collaborative in how you seek challenges and implement solutions.
• Proficient in articulating quantitative business data layered with consumer insights.
• Bachelor's Degree in a related field (business/marketing)

Bonus if you have:

• High-growth startup experience is a plus.

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