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    • Crm Manager - Melbourne - Jackson People Solutions

    Jackson People Solutions
    Jackson People Solutions Melbourne

    1 month ago

    Default job background
    Description

    Job Title: CRM Manager

    A dynamic and growing international business, the Haircare Group, is seeking a highly skilled CRM Manager to lead their customer relationship management strategy. This role will be based in our Melbourne office.

    About the Role:

    The successful candidate will oversee the development, execution, and optimisation of email and SMS personalisation campaigns, aligning with business objectives. They will also refine CRM strategies to support brand, business, and team objectives, using insights, analytics, and reporting.

    Key Responsibilities:

    • Manage end-to-end development, execution, and continuous optimisation of email and SMS personalisation campaigns that align with activity plans and business objectives.
    • Continuously refine CRM strategies to support brand, business, and team objectives based on insights, analytics, and reporting.
    • Oversee development and delivery of email marketing campaigns including as part of Go-To-Market plans.
    • Maintain database integrity, segmentation, and growth to retain and expand the customer base.
    • Work closely with the B2B E-commerce Manager and Performance Manager to develop integrated communications campaigns and optimise customer lifecycle management.
    • Coordinate with internal brand teams, designers, and agency partners to manage campaign assets and ensure high-quality outputs.
    • Lead A/B testing within email and SMS channels, documenting results to inform future strategies.
    • Compile reports to track KPI achievement, ensuring the team is informed on campaign performance.
    • Manage team workflows, ensuring timely campaign execution, alignment with briefs, approvals, and team communication.
    • Act as the liaison for troubleshooting data or integration challenges with the email platform, collaborating with the Digital Product Manager and IT team where necessary.
    • Lead, guide, and develop future team members to meet objectives and deliverables.
    • Improve CRM processes for efficiency, taking charge of reviews, optimisation, and rollout.

    Requirements:

    • Experience in a similar CRM specialist or management role that demonstrates driving company profitability and growing key customer metrics.
    • Demonstrated experience in Customer Lifecycle and automation management.
    • Excellent project management and communication skills with the ability to balance rigorous attention to detail with swift execution.
    • Strong stakeholder management and communications skills.
    • Experience with A/B testing, messaging, and post-campaign analysis.
    • Hands-on experience working within Email Service Provider and Marketing Automation systems.
    • Excellent analytical, numerical and planning skills.

    Estimated Salary Range:

    $80,000 - $120,000 per year

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