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- Bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field.
- Extensive experience in campaign management, particularly in B2B email marketing and Martech for the Mid-Market and Enterprise segments.
- In-depth understanding of CRM systems Salesforce, uCRM and marketing automation tools Marketo, Salesforce Marketing Cloud.
- Knowledge of collaborating with cross-functional teams, particularly in Marketing, Digital, GTM, and CVM functions.
- 3 days in the office, 2 days remote – with flexible hours to suit
- Inclusive paid parental leave, up to 14 weeks for the primary care giver.
- All Optus employees have access to resources, webinars and support via the 'Parents at Work portal'.
Own your own growth by accessing an extensive online and facilitator led learning catalogue – even earn a MBA micro-credential via OptusU (University).
Connect at work through one of our employee-led volunteer groups: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans and Yarn Network.
Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office.
Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon
Campaign Manager - Sydney - Optus

Description
Campaign Manager
Date: 13 Jan 2025
Location: Macquarie Park, Australia
Company: Singtel Group
Business Unit: Enterprise and Business
Reporting to: Varun Sood, Director - Lead Generation Strategy
Talent Acquisition Partner: Steve Pokrajac
We are a business fuelled by optimism, unwavering customer focus and a team of amazing people.
You will manage end-to-end campaign automation to drive data-driven lead generation efforts. You will leverage and optimize a diverse Martech stack, including Marketo, Salesforce Marketing Cloud, Gong, Sales Loft, and 6Sense, ensuring seamless platform operations.
You will integrate Martech tools with CRM systems and reporting platforms (e.g., Tableau, Power BI) to enhance campaign performance and reporting. You will develop and execute email marketing campaigns, lead nurturing and scoring strategies, audience segmentation, and omnichannel CRM initiatives to expand reach and engagement.
You will continuously monitor and analyse key performance metrics (e.g., lead volume, conversion rates, opportunities, Gross Adds) across all campaigns and report the performance during monthly BPRs and QBRs.
You will oversee a team of technical specialists based offshore, ensuring smooth execution of campaigns, reporting, and related tasks.
You will work closely with Marketing, Digital, GTM, and CVM teams to align campaign strategies with business goals and ensure cohesive execution.
About You
We offer a range of benefits including:
About Us
We value diversity and say 'yes' to embracing individual differences.
We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander.
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