Digital Marketing Coordinator - Lane Cove, Australia - Michael Page

Description

About Our Client

The company is a prominent player in the real estate industry, known for its high standards of service and premium offerings. It operates within the realm of luxury properties and is recognized for its distinctive branding and strong market presence. With a focus on delivering exceptional experiences to clients, the company has built a reputation for excellence and professionalism. Its portfolio encompasses a diverse range of properties, catering to the discerning tastes of buyers and sellers alike. Through strategic marketing initiatives and a commitment to innovation, the company continues to solidify its position as a leader in the real estate market.

Job Description

The key responsibilities include but are not limited to:

* Work closely with the Digital Lead to develop and execute the evolving digital marketing strategy across all brands.

* Oversee website optimisation and development processes, ensuring smooth coordination with developers for front-end design updates and improvements to user experience (UX/UI).

* Assist the Digital Lead in on boarding new digital suppliers and systems, prioritising top-tier solutions for social media and email marketing tailored to our franchisees.

* Cultivate and nurture strong relationships with digital suppliers, acting as the main point of contact for inquiries, support, and issue escalation.

* Offer digital marketing training, guidance, and assistance to our franchisee network.

* Conduct regular audits and provide actionable SEO insights and recommendations to content teams, aiming to boost visibility, rankings, and organic traffic.

* Perform routine technical SEO audits, resolving issues and capitalising on opportunities.

* Utilise web analytics tools to monitor and analyse website traffic, user engagement, and lead generation metrics.

* Produce regular reports on website performance and key metrics, extracting trends and insights to inform decision-making and optimisation strategies.

The Successful Applicant

The ideal candidate will possess:

• A Bachelor's degree in marketing or a related field.
• At least two years of experience in digital marketing.
• Proficiency in analytical skills and a comprehensive understanding of GA4.
• Excellent communication, relationship-building, organisational, and interpersonal abilities.
• Outstanding stakeholder management skills, capable of collaborating across diverse teams and brands.
• Self-motivated with the capability to work independently.
• Strong multitasking skills, capable of handling multiple projects simultaneously and meeting strict deadlines.
• Exceptional attention to detail.
• Previous experience in real estate would be advantageous.