Marketing Coordinator - Sydney - UMENCO TALENT PTY LTD

    UMENCO TALENT PTY LTD
    UMENCO TALENT PTY LTD Sydney

    2 days ago

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    Description

    This Australian womenswear brand is known for its effortless, minimalistic style, the epitome of understated luxury.

    Role Overview

    The Marketing Coordinator will play a pivotal role in overseeing and updating the Marketing Calendar to encompass all planned weekly media launches. This integral marketing position involves creating and executing multifaceted marketing campaigns for product launches and brand initiatives, working collaboratively with the Marketing Manager, Social Media Coordinator, and Ecommerce teams to develop targeted campaigns.

    The successful candidate will be responsible for crafting engaging content for the website, social media platforms, and blogs; staying ahead of trends to guide marketing strategies; and developing and optimizing email and SMS campaigns for both the Australian and US markets.

    The Marketing Coordinator will plan and execute advertising campaigns in coordination with the Marketing Manager, ensuring consistency across all paid media channels, such as Facebook, META, and Google. They will manage the creative approval process, oversee the affiliate platform for strategic placements, and ensure the smooth handover of advertising assets to external agencies.

    In this role, the Marketing Coordinator will handle casting, manage production documents, scout new talent including photographers and stylists for shoots and event activations. They will support shoot run-throughs and event activations, managing sponsorship relationships and ensuring all assets and media are handled according to the critical path.

    To succeed in this role, you will require a proven marketing experience, exceptional writing skills, strong analytical abilities, and expertise in CRM, SMS, and paid advertising campaigns.

    Key Responsibilities

    1. Crafting engaging content for the website, social media platforms, and blogs.
    2. Developing and optimizing email and SMS campaigns for both the Australian and US markets.
    3. Planning and executing advertising campaigns in coordination with the Marketing Manager.
    4. Managing the creative approval process, overseeing the affiliate platform, and ensuring the smooth handover of advertising assets.

    Requirements

    • Proven marketing experience.
    • Exceptional writing skills.
    • Strong analytical abilities.
    • Expertise in CRM, SMS, and paid advertising campaigns.


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