Customer Marketing Manager (BB-D6781)
Found in: Fidanto AU
Description:Customer Marketing Manager - Advocacy The Customer Advocacy Manager will lead the design and delivery of a comprehensive customer advocacy program globally. The ideal candidate is passionate about building relationships with customers, engaging them in programs that drive mutual success, and working with them to amplify their success stories in the market. Working closely with Product and Customer teams - this position is directly associated with influencing revenue growth and building brand credibility through reviews, customer-driven awards, referrals, case studies, testimonials, customer loyalty programs. Who we are Ever booked hotel accommodation on , Expedia or TripAdvisor Chances are, you ve used SiteMinder. Our goal is to liberate hoteliers with technology that makes a world of difference, and we do that by helping them find and acquire guests online. We are the world s leading guest acquisition platform for hotels, supporting 35,000 hotels in 160 countries to generate more than 87 million reservations on our platform each year. As the Customer Marketing Manager - Advocacy, your primary responsibilities will include Working with data analysts, leverage customer touchpoint data to design and deliver a customer advocacy framework that identifies, nurtures, rewards customers for engagement and participation in various advocacy initiatives Act as central point in the business to identify and recruit the right customers to expand our collection of customer content, case studies, media releases, videos, webinars and testimonials. Work with the rest of the Marketing function to manage the distribution for content across all relevant channels Accountability for the customer review program across brands on HotelTechReport and any other on relevant review platforms to drive positive reviews that build brand credibility and generate social proof Launch and manage the customer referral program to support new business targets Maximise GTM impact by supporting product launches related campaigns, events, and media activities by managing the identification and collation of testimonials, customer value data points and product-specific reviews Manage the submissions for any customer-driven awards programs Once established, grow and manage our customer global advocate community, defining the scope of the community to create a program community program that adds value, connects customers and rewards participation Measurement and optimisation of the programThe ideal candidate will possess 5-7 years of Marketing or Customer Marketing experience ideally in a SaaS business - must have at least 2 years of experience designing and managing customer-focused loyalty community or advocacy programs Proven experience effectively working effectively with cross-functional teams to influence program progress and delivery without direct management relationships Effective rapport building, high EQ with strong relationship building skills - with demonstrated experience in engaging with customers easily Solid written and verbal communication skills - with experience writing compelling content Deep experience with end-to-end accountability for program development and execution across multiple channels - email, in-app messaging, social media, events, webinars Able to straddle both high-level design and hands-on execution, with high attention to detail Self-starter and multitasker comfortable juggling and managing multiple projects and driving them to completion Solid working knowledge of marketing automation platforms such as Marketo, Intercom, advocacy platforms such as Influitive, and social channels is an advantage.How to apply Does this job sound like you If yes, please apply with a copy of your resume and our Talent Acquisition team will be in touch. We encourage people from underrepresented groups to apply Why join SiteMinder HQ See where the tech magic happens at SiteMinder HQ - the home of our product and development teams. We re the trailblazers of our industry and our enemy is closed thinking, so you ll have the chance to be creative and question the status quo. Every day, you ll have new problems to solve - and meet new people to learn from. Our executive team and global functions are based in Sydney, so you ll benefit from access to leaders and collaboration with people from all walks of the business. We continue to grow rapidly and we re committed to supporting the learning you need as you grow with us.
calendar_today3 days ago