3M 3

Senior Brand Manager - ANZ (BB-10D77)

Found in: Fidanto AU

Description:
Job Description Shopper Marketer for Australia New Zealand across channels such as Home Improvement, Office, Grocery, Mass and Pharmacy. Responsible for leading the localisation and activation of priority programs to generate demand. This role requires a driven individual who never stops seeking innovative ways to propel these brands forward. This is a highly sought-after role within the 3M Australia Corporation. KEY RESPONSIBILITIES To achieve the sales and profit targets through Demand Generation. Localization and execution of priority portfolios and programs Know the category, channels, customers and shoppers. Identify category growth that is insight and shopper led Define and execute local Marketing Calendar of ATL and BTL activity Define local digital marketing programs to generate demand for key strategic partners New Product Development by liaising with both ASIA sourcing and global teams, develop promotion launch strategy to drive growth Evaluating the financial viability of various marketing tactics and managing budget. Optimize spend across Priority Portfolios. Partner with Channel Sales Leader to identify Priority Channels, Portfolios and Customers. Align and execute de-prioritization with sales and marketing playbook Build engagement between sales, operations and trade developer analytics teams KEY CRITERIA Tertiary qualification in Business Marketing preferable, open to other fields. 5 Years of related experience in FMCG retail field or Business Analyst field is required. Ideally at least 5 years Brand Management experience, with a proven track record. You work well in a team, collaborating across multiple functions and divisions. Full P L responsibility and brand management You have experience launching products in one or all of these channels hardware, office, grocery and mass Presenting to customers, alongside the sales team Executing media plans across TV, digital, social media and other platforms Job grades are advertised as a guide only and will be commensurate with experience.

calendar_today2 days ago

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location_on North Ryde, Australia

work 3M

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