Senior Account Based Marketing Manager, Australia and New Zealand (BB-83576)
Found in: Neuvoo AU
Description:Do what you love. Love what you do. At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work. Job Description Workday is recognised globally as a leading employer and we’re expanding in Australia at a rapid pace. The shift to the cloud among the region’s largest organisations is driving demand for the very solutions Workday was created to solve. Our aim is to bring a brighter work day to all of our customers and their people and to support this mission, we’re looking to bring into the ANZ team a Marketing Manager who can creatively and successfully be both a strategist and a hands on participant in how we engage with our named accounts. About the role As our Senior Account Based Marketing Manager for the ANZ region you’ll have a real opportunity to make a measurable impact to secure new revenue opportunities as part of a fun and innovative team. Our cross functional relationships and sense of teamwork is something we’re very proud of and success is something we definitely celebrate together. Essentially, this role is accountable for leading the development, implementation, management and measurement of targeted account-focused programs in the region with a specific focus on driving pipeline creation and acceleration within the account base. Responsibilities Be the primary liaison between sales and corporate marketing, partnering with all stakeholders to create comprehensive 1:1 or 1: few account-based marketing plans for a fixed set of strategic accounts. Ensure that all marketing programs in plan are aligned with the corporate vision, themes, and brand guidelines. Drive territory planning focused on helping sales sell account-appropriate offerings, including the suite of Workday software, add-on and cross-sell products. Focus on the buyers’ journey. Deliver the right program and content at the right time. Tailor account based marketing programs and messaging to align to prospect, customer and industry-specific initiatives, business objectives or unique challenges. Collaborate closely with Field Marketing, Demand Center teams, Alliances Marketing, Events Marketing, Product Marketing, and Product Management on upcoming product launches, as well as key corporate programs, to assist in creating and accelerating pipeline. Review performance metrics with a keen eye on ROI. Ensure that each marketing activity is tracked and measured. Use data and dashboards to inform future programs. Be nimble. Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to health of the pipeline. Share metrics and reporting to inform broader teams of best-practices. Requirements to be considered Currently in a similar role and you’re able to outline on your application a track record of success in relevant activities Excellent communications with a particular emphasis on collaboration and partnering for a joint outcome. Strong EQ, self awareness and comfortable in dealing with executives with a very high level of commercial acumen Work history in fast growth, tech software is very important. Experience in enterprise level software is great, but not essential Knowledge of cloud based solutions High energy; highly productive with strong self-starter initiative. Exceptional organizational, budget, project and people management skills And last of all, you hold yourself to a set of values that align with ours. We’re a purpose driven organisation and we seek like minded Workmates. Be sure to check out our values. If you’re interested in this opportunity, please submit your application directly to this advertisement along with an updated resume that clearly outlines your current role. A well crafted and customised resume for this specific opening will help us determine your suitability for this amazing opportunity.
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