Content & Search Engine Optimisation Manager (BB-8A3A3)
Found in: Neuvoo AU
Here are Mars Petcare we are looking to accelerate our digital footprint and capability which starts with finding the best talent in this space. As such we are on the hunt for an experienced Content & Search Engine Optimisation (SEO) Manager to join our Marketing team. A newly created role, this opportunity provides scope to have a real impact and make you mark as you combine both our ‘Pet Parent’ Journey and ‘Moments’ strategy with Brand content to execute an SEO strategy that ensures our brands are the most visible and relevant in the category.
This is a rare and genuinely exciting opportunity to join a progressive and thriving business in Pet Nutrition and the marketing space. What’s exciting about this role is that you will play a leadership role in transforming Mars’ approach to digital by coordinating the Portfolio strategy & executing the plan in partnership with Acceleration Managers, Agency partners and Customer teams. You will also participate in global New Growth Model (NGM) programs and help to build a learning agenda that leverages the best of learnings from other markets with aligned local programs.
Your technical expertise combined with your engaging and collaborative approach will be critical to your success.
What are we looking for?
• Experienced digital Marketing leader;
• Experience in either agency or well developed digital model;
• Experience in another market or segment is preferred;
• Degree qualification preferred but not essential;
• High levels of curiosity and willingness and interest to work within a ‘Test & Learn’ environment.
What would be your key responsibilities?
• Outperform our competitors when it come to search terms;
• Execute around social media owned, earned, and paid;
• Working within an agile content model, optimise creative and make it work;
• Measure online performance and success in meeting KPI’s;
• Oversee, direct and guide acceleration Managers to ensure success in coordinating portfolio content and resources;
• Apply evaluation and optimisation techniques.
What can you expect from Mars?
calendar_today5 days ago