WPP AUNZ

Wavemaker | SEO Outreach Analyst (BB-F9E15)

Found in: Neuvoo AU

Description:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible
  • We are a part of GroupM, WPP’s global media investment management company. Discover more on , Twitter and LinkedIn

    Your Role in a nutshell;

    The main requirement of Analyst within the SEO CRO & Outreach team is to provide a supporting role, ensuring that all SEO CRO & Outreach Campaigns are executed effectively and help to drive organic performance for our clients business’.

    The majority of this role will focus upon the off-page side of SEO. As Analyst you will play a key role in helping to activate creative content & outreach campaigns. This main objective of this role is to earn online coverage and backlinks across relevant and authoritative external websites through media relations - you’ll be speaking to top tier digital publishers, national and regional press, editorial webmasters & bloggers regularly.

    You will help create & distribute content designed specifically for outreach which encompassing outreach, link acquisition & digital PR techniques for SEO benefit.

    Occasionally there will be a requirement to support the wider SEO team with more traditional areas of SEO such as technical reporting as well as CRO & user experience testing when needed at the team leads discretion.

    About:

    Nationally, the Wavemaker SEO, CRO & Outreach team are a driven group of dedicated specialists who thrive on smashing our client’s SEO and business objectives. We work collaboratively to drive organic performance, and push innovation through both traditional and developing areas of SEO.

    We work with some HUGE brands, and we’re very proud to be an extension of their trusted teams; Allianz Insurance, Karcher, Mitsubishi Motors and The Colgate Group are just some of the household names we’re committed to support.

    And now, after a phenomenal year of growth we’re on the hunt for our next rising star to join our team…

    Are you a link building legend in the making? Do you buzz of getting your client featured in big-name media? Do you want to speak to journalists & bloggers day in day out?

    If this sounds like a bit of you, then we want to hear from you!

    This is a great opportunity for a recent graduate (less than 1 years’ experience) who is looking for their first role in the digital industry.

    As Outreach & Campaign Analyst you will work with the Outreach & Campaign Director and wider SEO team to ensure operational excellence for all of our client’s outreach campaign work and from day one, you’ll be a key player in the team.

    Your Responsibilities

    Outreach

  • Develop a solid knowledge across Digital Link Acquisition strategies & Outreach tactics with some working knowledge across more traditional areas of SEO & Conversion rate optimisation (CRO).
  • Ongoing Identification of authoritative & relevant key partner & third-party websites who could provide targeted outreach opportunities for client content campaigns.
  • Continuously source contact details of suitable journalists, editors, webmasters & bloggers to be contacted for outreach purposes as you help to build a media list of key websites using industry tools such as Gorkana, Twitter & Buzzsumo.
  • Contacting media, journalists and webmasters to build relationships across a number of industries.
  • Communicate clearly and effectively with outreach targets to sell in data-led stories to acquire digital coverage & backlinks pointing to client’s content onsite using Buzzstream.
  • Monitor outreach email open rates.
  • Identify & track any digital coverage & backlinks gained due to launch of outreach campaigns. utilising Google Alerts, Buzzsumo & manual monitoring techniques.
  • Conduct client competitor & industry research surrounding creative content and link acquisition campaigns using Ahrefs, Majestic SEO & Buzzsumo to uncover key tactics in play & how brands are earning backlinks and digital coverage.
  • Effectively communicate industry and competitor trends & strategies relating to link acquisition campaigns back to the wider SEO team.
  • Work with the wider outreach team to ideate & build bespoke data-led creative content for the purpose of gaining digital coverage, backlinks, engagement, and associated rankings to supporting wider SEO goals.
  • Proactively keep an eye on the latest industry Outreach, link building & Digital PR campaign techniques and relay findings back to the wider team.
  • Help develop & ideate content campaigns with the sole purpose of gaining backlinks and coverage.
  • Attend internal & external training across relevant industry areas of knowledge.
  • Who Are you ?

    You are someone who:

  • Has a passion for all things digital.
  • Consumes content all day every day; you either listen & read the news, you have your head buried in magazines or you spend your free time on YouTube. Whether it be editorial, video or images you can’t get enough of the latest content.
  • Has got your finger on the pulse; you know what’s trending & what’s going on in the world right now.
  • Is naturally inquisitive and demonstrates a desire to understand and know more.
  • Prides themselves on their attention to detail.
  • Is a strong communicator; you speak clearly and effectively and love building relationships.
  • Has a good grasp of time-management, you are reliable and meet deadlines.
  • Resilient in nature and are able to work in a fast-paced environment handling different tasks at the same time.
  • Key Requirements:

  • Tertiary qualification in Communication, Media, Marketing, or related field
  • A keen interest in digital marketing specifically SEO, organic search, and outreach/digital PR.
  • Working knowledge of Excel, Word and Power Point.
  • What does success look like? The easiest and simplest way to see if you have done a great job is when:

    In 3 months, you would have:

  • Had training on the key tools and systems required to work effectively and are actively using them in your day to day role contributing to the support of the team,
  • You are up to speed with your teams roles and your client portfolio, understanding what is required of the Wavemaker team and your role in particular,
  • Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.
  • Started to establish collaborative relationships with all key stakeholders and internal teams
  • In 6 months, you would have:

  • Demonstrated your ability to deliver on all aspects of the role in an efficient, effective, and proactive way.
  • Strengthened your key stakeholder relationships to deliver great team work consistently.
  • Become comfortable in your day to day tasks
  • In 12 months, you would have:

  • Demonstrated independence in undertaking tasks to support the SEO CRO & Outreach team and client requests, including being fully confident on the key tools, processes & systems.
  • Established yourself and are recognised at Wavemaker as an integral member of the team, with a comprehensive understanding of how the team and company operates.
  • calendar_today1 day ago

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