- Develop, implement, and optimise Programmatic and Paid Social strategies in support of wider marketing campaigns to drive cost-efficient growth and best in class principles.
- Collaborate with internal and external stakeholders to develop and support annual digital media and marketing strategy.
- Conduct accurate & in-depth analysis and research to generate insights and identify new opportunities for growth.
- Effectively manage investment and performance targets through on-going tracking, forecasting and reporting.
- Media budget management including invoicing & budget reconciliations.
- Design experiments to improve digital customer journey and improve overall digital media efficiency
- Contribute to the test & learn framework to foster a culture of experimentation, ensuring you are constantly striving for success.
- Deep understanding of the digital media ecosystem and media landscape in Australia, keeping up to date with industry changes.
- Minimum 5 years' experience across Programmatic and Paid Social - agency side
- Self-starter, fast learner who is detail-oriented and is a critical thinker
- Strong campaign and project management skills
- Strong analytical skills and proficiency in using systems to create quality reporting and gleaning insights to drive business decisions & media strategy
- A confident team player, you'll be solution focused to manage challenges and multiple stakeholders.
- Strong verbal and written communication skills.
- Proficient across Google Marketing Platform including DV360 and Campaign Manager
- Hands on experience in paid social ad platforms including Facebook, Snapchat, LinkedIn and Twitter
- Good understanding of measurement & analytics platforms - GA4
- Exceptional at building internal and external relationships with the ability to work cross functionally across a wide range of stakeholders & agency partners.
Digital Media Manager - Sydney, Australia - eFinancialCareers Ltd.
Description
Digital Media Manager
Commonwealth Bank of Australia Sydney, Australia
Digital Media Manager
Commonwealth Bank of Australia Sydney, Australia Posted 3 days ago Permanent CompetitiveDigital Media Manager
This is a fixed term opportunity until early March 2025.
Do work that matters
CommBank is Australia's leading provider of integrated financial services, is seeking an experience Digital Media Manager in the Paid Media team specialising in Programmatic & Paid Social Media channels. As a Digital Media Manager, you will manage the day-to-day operations as well as own the performance delivery of Programmatic and Paid Social campaigns across the CommBank business. We're proud of our iconic brand, scale and diversified business mix.
Our Marketing mission is to set the global marketing benchmark by bringing data, insights and creativity to life. We Experiment, learn and innovate to delight our customers so they love us. We are proud to work here, where bravery, curiosity and diversity is celebrated.
On any given day, you will:
Working at CommBank
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career.
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Advertising End Date: 30/04/2024
Job ID REQ209331
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