- A best in class organic and paid social media strategy is developed and implemented, including content calendar development and management, content creation, publishing, and community management.
- Collaboration on video and photo shoots with the brand team and content creators; resulting in engaging social media content.
- Reports are generated on performance, learnings, and optimisations, and shared with the team and wider business.
- Ensure brand voice and messaging are consistent for each brand and in line with brand guidelines across all content and platforms.
- Develop and implement the annual social media strategy across a range of channels to enhance brand awareness, assist in driving customer acquisition, engagement of product, brand, and campaign content, and help with building loyalty and advocacy.
- Monitoring the social media of competitors and identify trends the social media strategies and plans.
- A tertiary qualification in Marketing or Communications and/or equivalent marketing or specialist knowledge
- 4+ years of demonstrated success in brand and social marketing ideally in high growth CPG brands.
- Deep knowledge of social platforms and the ability to craft engaging content.
- A deep understanding of major social media platforms including but not limited to Facebook, Instagram, X (...formerly known as Twitter), LinkedIn, TikTok and YouTube
- Experience delivering Influencer Partnership programmes with a strong understanding of the Pre, During and Post campaign stages of Influencer Marketing.
- Passion for their field, our brand, and the market - you will be inspired by other brands in all categories and think about how we translate best in class to inspire content.
- A go getter - Drive to achieve and be accountable so as a team we can make a difference in a fast-paced entrepreneurial environment.
- Highly analytical and curious - able to find insights from the data clearly articulating what is working and what needs to change.
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Social Media and Partnership Manager I Health - Oakleigh, Australia - MARS Recruitment
Description
MARS Recruitment are partnering with a rapidly growing health and wellbeing company within the health food industry.
Responsibilities:
Qualifications:
Interested candidates are invited to apply directly to the role with your resume outlining relevant experience and qualifications. Alternatively, you can send your application directly to or give Michelle a call on
Kindly understand that we anticipate a significant number of applications, and we will only be able to contact those candidates who have been shortlisted. We sincerely value your interest in advance.