Digital Media Manager - Brisbane, Australia - Stockland

    Stockland
    Stockland Brisbane, Australia

    1 month ago

    Default job background
    Fixed Term
    Description

    We have an exciting 12-month contract opportunity to appoint an experienced Digital Media Marketing Manager to join our Brand and Channels team.

    Through the development and delivery of the digital media strategy this role will drive team efficiencies and accuracies, translate media insights into optimisations increasing quality in enquiry volume and create bespoke recommendations in line with business strategy.

    Utilising your strong media planning experience, you will be responsible for the national Masterplanned Communities and Land Lease Communities Always On program.

    Key Responsibilities

  • Lead the strategy and implementation for the important Always On program to deliver business objectives for our Development Business.
  • Manage the existing Always On program across our communities business which includes media plan updates, optimisations, and budget tracking.
  • Work closely with Regional Marketing Managers and National Campaign Managers to ensure best in class media output.
  • Assist in the creation (briefing, strategic/planning process, and implementation) of successful national campaigns working closely with the National and Regional marketing teams
  • Focus on enhancing brand and business objectives, whilst driving efficiency and accuracy across all relevant media channels.
  • Support Campaign Managers in the delivery of Business Unit objectives by optimising the National paid media buys live in market.
  • Closely monitor results and communicate results back to business, at least weekly, alongside Campaign Managers for each BU.
  • Provide thought leadership and drive digital strategic planning and execution across multiple digital and traditional media channels.
  • Develop and embed best practice across all business units, specialising in digital media.
  • Implement strong and executable processes with internal and external partners to minimise implementation errors and maximise resource.
  • Demonstrate leadership by educating and enforcing use of digital media best practice across all business units internally.
  • Monitor media expenditure and ensure budgets and corresponding delivery is tightly managed.
  • Work alongside the Web Manager and Regional Marketing Managers, as well as agency, to support SEO.

    • Knowledge & Experience

  • Tertiary qualifications in Marketing or equivalent
  • Extensive knowledge of digital paid media channels from either in-house or agency
  • Excellent attention to detail and organisational skills.
  • Proven experience managing media plans with $2M+ budget.
  • Proven experience managing a team of digital specialists across social, SEM and programmatic buys (video, native & dynamic display).
  • Reporting and analysis of ongoing paid media results (experience dealing with data using excel, as well as digital dashboard)
  • An ability to demonstrate the impact of optimisations to results (leads/sales)
  • A sound understanding of SEM and SEO channels, their role within the ecosystem and an ability to assess plans and output.

    • The Stockland Proposition

    At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

    We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.

    We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.

    Due to the nature of this role, we can only accept applications from Australian Citizens, Permanent Residents or Open Work Visa holders with more than 12 months validity from their role start date.