- Develop and execute engagement and retention initiatives across both DTC and HCP Marketing to maximise customer lifetime value
- Contribute to the development of Customer Journey Mapping
- analysing touch points with the organisation and maximising loyalty and retention opportunities
- manage the end-to-end process from brief to execution and performance analysis
- Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
- establishing clear customer segmentation for the FreeStyle Libre & the Digital Health Platforms portfolio defining purchase patterns, sensor usage behaviours to maximise the customer lifecycle value
- Create automated triggers based on customer purchase behaviors, as well as content for a user-friendly marketing learning agenda
- Run A/B tests to improve the channel performance
- Define marketing metrics that allows for measurement and optimisation at each stage along the path-to-purchase
- Report on results and use insights to continuously optimise CRM program and digital marketing campaigns
- Work with stakeholders, service providers and agencies to gather functional and technical requirements and optimise day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications
- 5 – 8 years of relevant CRM experience gained from a reputable consumer or reputable CRM or integrated agency; experience in direct to consumer, e-commerce and retail industries advantageous
- Analytical competency and knowledge of CRM planning and journey building, Customer Lifecycle Management, segmentation and building personalised preference centres
- Experience navigating large/complex/matrix organisations with the ability to lead, manage and influence a diverse range of stakeholders across multiple functions and geographic regions
- Strong analytical mindset and ability to conduct and produce post implementation analysis and reports with actionable improvements
- Excellent interpersonal skills, with the ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences
- Experience working with Legal, Compliance and Regulatory Affairs with solid understanding of The Privacy Acts and Spam Acts for Australia and New Zealand
- Wellness program
- Discounted Shares program
- Salary Sacrifice options
- Ongoing learning and development opportunities
-
CRM Marketing Manager
Found in: Talent AU C2 - 4 days ago
Abbott Doncaster, AustraliaAn exciting opportunity has arisen for an experienced CRM Marketing Manager to drive the planning, implementation and digitisation of a world-class CRM platform and program in Australia. · This role is based in Doncaster, Victoria. · Your responsibilities include (and not lim ...
-
Marketing Manager
Found in: JobGet AU C2 - 5 days ago
Pallas Capital Pty. Melbourne, AustraliaUnder the Pallas Group umbrella, we have two purpose-driven, ambitious brands inspired by a passion for excellence within the funds management and property industries. · Pallas Capital is a debt and equity fund manager specialising in the financing of Australian and New Zealand C ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
Stockland Melbourne, AustraliaMarketing Manager - Content and Distribution · Marketing Communications (Marketing & Communications) · At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our por ...
-
Marketing Manager
Found in: JobGet AU C2 - 5 days ago
Healthcare Professionals Group Melbourne, AustraliaAbout the company · Our client is recognised as a leading Global Healthcare-DigitalCompany devoted to discovering, improving and supportingpatients and Healthcare Professionals in themeasurement, tracking and analysing of glucose levels. · They display a strong education and cons ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
INEOS Belgium Melbourne, AustraliaMarketing Manager - Australia & New Zealand · Story so far · Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we've hit some huge milestones along the way. Despite some ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
KnowBe4, Inc. Melbourne, Australia· To learn more about our team and office culture in Melbourne, Australia, visit the following links. · Careers Page: · Glassdoor:,7_IL.8, · The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand. · Requirements: · Work col ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
INEOS Belgium Melbourne, AustraliaStory so far · Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we've hit some huge milestones along the way. Despite some global challenges, we brought our first vehicl ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
Pepperstone EU Limited Melbourne, AustraliaThe Pepperstone story started in 2010. We know what it's like to trade the world's markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we're digital, nimble, connected, and un ...
-
Marketing Manager
Found in: JobGet AU C2 - 4 days ago
DNA Talent Melbourne, AustraliaMarketing Manager · About the Company · The company offers an extensive selection of hardware and retail products. As a company, they are committed to innovation, value, quality and providing a full range · of work and lifestyle products. · About the Role · Our client needs a Mar ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
Redpath Partners Melbourne, AustraliaMarketing Manager (National) - Property Finance · Marketing Communications (Marketing & Communications) · Full time · Up to $130K - $170K + Super | Based on Experience · Join this national Property Investment firm with a proven track record in delivering returns for their inve ...
-
Marketing Manager
Found in: JobGet AU C2 - 1 day ago
Internetwork Expert Melbourne, AustraliaINEOS Automotive – Grenadier – Built On Purpose · Story so far · Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we've hit some huge milestones along the way. Despite ...
-
Marketing Manager
Found in: JobGet AU C2 - 5 days ago
Hengandhurst Melbourne, AustraliaMelbourne · Medical Device / Marketing · Melb-based head office with hybrid/flexible working. Generous base plus car allowance. Market disrupting technology.Fast-growing business, dynamic team · Medical Device marketing experience essential · End-to-end marketing role with full p ...
-
Marketing Manager
Found in: Talent AU C2 - 1 day ago
JV Recruitment Melbourne, Australia Full timeAre you a strategic and results-driven Marketing professional seeking a new challenge? Look no further Our client, a leading player in the industry, is on the lookout for a talented Marketing Manager to join their innovative team. · CLIENT: · Our client is a dynamic and forward ...
-
Marketing Manager
Found in: Talent AU C2 - 1 day ago
KnowBe4 Melbourne, AustraliaAbout KnowBe4 · KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping t ...
-
marketing manager
Found in: Talent AU C2 - 1 day ago
Redpath Partners Melbourne, Australia Full timeMarketing / PR / Events · Marketing Manager · Melbourne · Permanent / Full Time · Innovative marketing team with amazing culture High end Resi/Office Projects · Call Olivia at Redpath Partners for a confidential discussion · Must have property development marketing experienc ...
-
Market Manager
Found in: Talent AU C2 - 4 days ago
AUTOrecruit Victoria, Australia Full timeOur client is probably the largest motor vehicle distributor in the South Pacific region, boasting a selection of world-recognised franchises covering the passenger vehicle, light commercial, heavy commercial, equipment, and machinery product lines. In addition to its retail serv ...
-
Marketing Manager
Found in: Talent AU C2 - 1 day ago
INEOS Automotive Melbourne, Australia Full timeINEOS Automotive – Grenadier – Built On Purpose · Story so far · Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we've hit some huge milestones along the way. Despite ...
-
Marketing Manager
Found in: Talent AU C2 - 4 days ago
Toll Holdings Pty Ltd (COR) Melbourne, Australia Full timeAbout Toll Group · At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport, or supply chain challenge – big or small. We have been supporting our customers for more than 130 years. Today ...
-
marketing manager
Found in: Talent AU C2 - 1 day ago
Redpath Partners Melbourne, Australia Full timeMarketing / PR / Events · Marketing Manager · Melbourne · Permanent / Full Time · Pivotal position as the Marketer for this growing business, make it your own · Hardworking and passionate team with a family-like feel · Located on CBD fringe with parking available. Office-base ...
-
Market Manager
Found in: JobGet AU C2 - 6 days ago
Knewin City of Melbourne, AustraliaHere at Luxury Escapes, our mission is to delight our customers with incredible deals for the world's best holidays. We are a collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer commu ...
CRM Marketing Manager - Doncaster, Australia - Abbott Laboratories
Description
Abbott Diabetes Care (ADC) is helping people with diabetes enjoy healthier, active lives. Abbott's life changing flash glucose monitoring technology is revolutionizing the way people monitor their glucose.
An exciting opportunity has arisen for an experienced CRM Marketing Manager to drive the planning, implementation and digitisation of a world-class CRM platform and program in Australia.
This role is based in Doncaster, Victoria.
Your responsibilities include (and not limited to):
Who we're looking for:
Due to the inherent requirements of the role, the preferred candidate must provide proof of full COVID-19 vaccination before commencement and maintain their vaccination status.
Abbott provides some fantastic benefits for our employees, these include:
This role will work within a team of very capable and passionate individuals committed to getting the best outcomes for the patients and the customers that we serve.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us or referring candidates to this role.
&v=024){kind=logo}