Project Marketing Manager - Melbourne - Levande

    Levande
    Levande Melbourne

    5 hours ago

    $95 000 - $145 000 (AUD) per year *
    Description

    At Levande, we're redefining retirement living by creating vibrant, connected communities where people can thrive. As one of Australia's leading retirement living providers, we combine deep customer insight with high-quality design and service to help Australians live well, every day.
    We are seeking a high-performing
    Project
    Marketing Manager
    to lead the marketing strategy and execution for new development projects across our growing portfolio. This is a commercially significant role, your work will directly influence sales volume, price realisation, brand equity and project success.
    If you are an experienced project marketer who thrives in a fast-paced, insight-driven environment and enjoys shaping the full go-to-market journey, this is the role for you.
    What Great Looks Like In This Role
    You are someone who brings strong commercial judgement, excellent planning discipline, and the ability to translate market insight into powerful campaigns. You know how to partner with Development and Sales teams, influence decisions, and deliver outcomes that matter.
    You Will Succeed Here If You
    Can diagnose local markets, competitors and customer segments with confidence
    Know how to build and execute integrated campaigns that drive genuine commercial uplift
    Are comfortable owning the marketing strategy for multiple development projects
    Can manage creative, media and research partners to deliver high-quality work
    Use data and KPIs to refine, optimise and continually improve campaign performance
    Bring a proactive, outcome-focused mindset with strong stakeholder engagement capability
    What You Will Be Doing
    Lead end-to-end project marketing
    Develop full-cycle marketing plans for new development projects, grounded in catchment, competitor and customer insight
    Define positioning, key value propositions and differentiators for each project
    Shape go-to-market strategy, including pricing considerations, messaging and local area activation
    Deliver integrated campaigns
    Oversee media, digital, CRM, creative and content execution to drive funnel performance
    Brief and manage creative and media agencies, ensuring high-quality output and strong ROI
    Lead paid, owned and earned channel activity, with accountability for campaign investment and effectiveness
    Drive insight-led optimisation
    Track performance against key metrics including brand, funnel, reservations and settlements
    Analyse campaign results and convert insights into actionable improvements
    Maintain marketing data quality and compliance within Salesforce
    Collaborate with Development and Sales leaders to align marketing and project objectives
    Influence decisions across product, pricing, customer experience and launch planning
    Contribute to Levande's broader brand and customer initiatives, including local area marketing and customer-of-the-future programs
    What You Will Bring
    We are looking for someone with:
    5+ years of end-to-end marketing experience, ideally in:
    Residential property development
    Retirement living or over-55s communities
    Project marketing agencies
    Master planned communities or other high-involvement consumer categories
    Experience developing marketing campaigns for new developments or local area marketing
    Proven success delivering integrated campaigns that drive measurable commercial results
    Strong planning and analytical skills, with the ability to turn insight into strategy
    Demonstrated commercial acumen and experience managing marketing investment
    Excellent communication and senior stakeholder engagement capability
    Experience managing creative and media agencies to deliver sophisticated campaign programs
    A proactive, accountable working style with strong execution discipline
    Familiarity with Salesforce and/or Salesforce Marketing Cloud
    Degree in Marketing or equivalent experience
    Why join Levande
    A purpose-led organisation committed to helping people live well
    The opportunity to shape the marketing of innovative development projects nationally
    A supportive, collaborative and high-performing team
    Flexible and hybrid working arrangements
    A business backed by deep expertise and strong investment in growth
    Ready to make an impact?
    If you are a strategic, commercially minded marketer who enjoys shaping projects from insight to execution and delivering results that matter, we'd love to hear from you.
    Apply now and help us bring new Levande communities to life: places where people truly love to live.
    #J-*****-Ljbffr

    * This salary range is an estimation made by beBee
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