Social Media Specialist - Melbourne - Metricon

    Metricon
    Metricon Melbourne

    1 week ago

    Default job background
    Description

    Love Where You Work

    Metricon Homes, a leading multi award-winning new home builder, is committed to recruiting outstanding individuals who share our passion for delivering quality, service and award-winning living solutions for Australian families.

    Based in our Mount Waverley Office, this newly created Social Media Specialist plays a key role in enhancing Metricon's social media presence by creating and delivering high-quality content aligned with the company's strategic marketing communications objectives. Reporting to the National Social Media and Content Manager and working within the Communications and Engagement Team, this position collaborates closely with state-based marketing stakeholders and other business units to maximise engagement, increase brand awareness, and drive the growth of Metricon's social media channels.

    Responsibilities:

    1. Increase awareness, consideration, and preference of the Metricon brand to prospective and existing customers by creating engaging and relevant social media content that aims to inspire, educate, and inform.
    2. Oversee, create, coordinate and deliver the production of story content for Metricon and HomeSolution by Metricon's Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
    3. Actively engage in social listening to identify content opportunities, industry trends, and customer insights.
    4. Create original content, including short-form video, reels, static images, and written copy for social media.
    5. Collaborate with the broader communications and marketing teams to ensure social media content supports cross-channel marketing initiatives.
    6. Support internal teams, including Retail Product, Design, and Sales, to drive content opportunities and engagement.
    7. Track, analyse, and report on social media metrics, including reach, engagement, traffic, conversions, and sentiment.
    8. Produce reports highlighting key trends and actionable insights.
    9. Track and manage the social media budget, ensuring invoices are processed accurately and on time.
    10. Support the Marketing Department with special projects as required.

    What Metricon Offers You:

    1. Free parking onsite and just off the Monash Freeway on Blackburn Road, Mount Waverley.
    2. No Two Days Are the Same in this role.
    3. Our people are what makes us Australia's leading home builder - #1 Home Builder for the 9th Consecutive Year.
    4. Be supported by a Management Team that has a Culture Where You Matter.
    5. Values - We're together, We're ready, We Own It and We Do it with Care.
    6. On-going learning and development opportunities to help build your skills and reach your potential.
    7. We promote mentoring and provide genuine opportunities for role progression, along with a competitive salary, and salary package opportunities.
    8. Attractive housing discounts on our award-winning homes.
    9. You Matter Physical fitness, free flu vaccinations, nutrition and mental well being are just some of the programs we sponsor at Metricon to address your well being.
    10. 24/7 access to our LifeWorks confidential support program which includes coaching for success and navigating personal and work challenges.
    11. Exclusive access to building discounts, supplier / trade discounts, and retail discounts with big name brands through our rewards platform.

    Minimum Requirements:

    1. Ability to produce clear, engaging, and on-brand copy for social media posts, captions, and messaging.
    2. In-depth knowledge and experience using social media platforms such as Facebook, Instagram, TikTok, Pinterest, LinkedIn, and YouTube.
    3. Proficiency in Canva, Adobe Creative Suite, and video editing tools such as CapCut, Adobe Premiere Pro, or similar.
    4. Ability to interpret data and social media analytics to inform strategy and optimise content.
    5. Strong time management and prioritisation skills to manage multiple deadlines.
    6. Meticulous attention to quality and accuracy in all work.
    7. Ability to work collaboratively within a team and engage with stakeholders across multiple business units.

    How to Apply:

    If you feel you have the necessary experience and drive to meet the challenges of this position and can demonstrate how you meet the skills and attributes, please apply with your Cover Letter and Resume now.

    This role requires a national police check to be undertaken by the successful applicant.

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