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Laura Davies

Laura Davies

PR and Marketing Director

Marketing / Advertising / Public Relations

Sydney, New South Wales

Social

About Laura Davies:

PR & marketing professional with proven success delivering high-impact, multi-channel campaigns and events for global brands that strengthen reputation, drive digital engagement, and secure key media coverage. Experienced in managing multi-client portfolios, building stakeholder relationships, leading and mentoring teams, as well as advising on and executing crisis communication strategies.

Experience

  • PR & communications: Public relations, crisis management (incl. national press liaison), influencer and affiliate campaigns, international event/trade show planning and on-site support.
  • Digital marketing: Multi-channel strategy, paid ads (Meta, LinkedIn), organic social media growth (LinkedIn, Instagram, TikTok, Twitter, Pinterest).
  • Account and team leadership: Managing multiple client accounts, leading cross-functional teams, and mentoring junior staff.
  • New business development: Networking, building proposals, pitching and acquiring new clients.
  • Presenting: creating and delivering training to high-profile brands.
  • Content creation: graphic design, copywriting, SEO blog writing, email marketing.
  • Tools / software: Shopify, Canva, Trello, Monday.com, Slack, Teams, Google Workspace, MS Office Suite.

Education

POST GRADUATE CERTIFICATE, International Business - Mountbatten Program - New York, USA.

  • Studied towards a Masters degree whilst in full-time employment with Comic Relief USA.
  • Modules: Skills and Approaches for Work Based Learning, Global Business, Project Management, Leadership and Organisational Effectiveness.

 

BA (HONS), Marketing Communications (2:1) - University of the West of England - Bristol, UK.

  • Dissertation: Influential Factors that Motivate Conspicuous Consumption of Luxury Goods.

 

A-LEVELS - Guildford College - Surrey, England.

  • Communications and Culture (A), English Language and Literature (B), Photography (B).

 

L3 DIPLOMA, Administration and Business (Distinction) - Guildford College - Surrey, UK.

  • Gained in-depth knowledge of a wide-range of aspects related to business operations.
  • Covered topics, such as accounting, marketing and finance.

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