Diana Costantini

I am a results-focused media marketing executive dedicated to driving creative excellence, brand impact, and audience engagement through creative storytelling. With over nine years as Head and Creative Director at ABC MADE, I led an award-winning team of multi-disciplinary FTEs to deliver high-impact brands, marketing and content campaigns across TV, radio, streaming, digital, and social platforms.

Before the ABC,  I founded and led a 360 creative agency designed to service clients in the cultural and entertainment sectors. Services included planning and creative development of channel/show/content launch campaigns, design and branding, print and digital design, promo/trailer production, strategic planning, comms and content marketing.

Creative Leadership:  Extensive experience leading content, creative and marketing teams with ability to motivate and influence delivery of cohesive, high-calibre ideas and content that connect deeply with audiences and drives business outcomes.

Commercial Development:  Ability to ideate - blending creativity, performance and innovation across all platforms. Ability to conceive and develop branded content solutions while working with clients and stakeholders. A strong focus on results and ensuring creative excellence with clout.

Stakeholder Management: High level stakeholder relationship skills in complex and large organisations as well as within the Australian production community. Ability to foster partnerships, pitch ideas and influence stakeholders to bring innovative concepts to life. Experience working with talent.

Data-Driven Decision Making: Leverage analytics to inform creative strategy including segmentation, ensuring every asset aligns with audience insights and business objectives and optimising in-market campaigns.

RECENT EXECUTIVE DEVELOPMENT:

“Future of Branding and AI”    Future London Academy, UK

An immersive learning experience that brought together Brand Strategists, Content creators, Creative Directors, CMOs and Heads of Design who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.